Different ways to promote your newly released beauty salon

Tues, 19 Apr.

Owning a beauty salon comes with a series of great responsibilities, especially if it just opened. You, as the owner of that salon, have to take into account a series of factors in order to make sure your business is successful and one of the most important is the method you choose to promote the salon and thus to attract a large number of customers. Even though the salon is equipped with high quality products and great tools, a good marketing campaign can significantly boost the chances for being successful, so you can read some useful tips below regarding this matter.

Work with a promotional agency

The first step to attracting more customers to your beauty salon is to resort to the services of a professional promotional agency. No matter how much you try, you simply cannot take care of everything on your own. There are some aspects that simply go beyond your duties and that require professional help. Promotional agencies can create a strong marketing campaign and help your beauty salon gain customers in the shortest time possible. It is recommended to hire agencies that have vast experience in the domain, that can understand your needs and that do everything to reach the targeted group. It is true that working with competent people from such agencies can cost you some extra money, but it is all worth it in the end.

The power of social media and the Internet

When it comes to promoting a beauty salon, the Internet and especially social media have a great impact on the market. Besides hiring a promotional agency, you should make sure you are active on various social networks too. Nowadays people spend more hours browsing on these networks that they did a few years ago. Use these networks to promote your business and gain the trust and confidence of more potential customers. In order to make sure everyone is up to date with the latest news regarding your beauty salon, you should think of designing a website too. There, you can give people detailed information about the prices of your services and about other things that they might be interested in. Do not neglect the power of the Internet, because, believe it or not, this might seriously affect your business. Smartphones with Internet access have become some sort of an extension to the human arm and people use these devices tens of times a day, so you should take advantage of this and promote your newly released beauty salon.

An online scheduling app is a must

Promoting your beauty salon with the aid of promotional agencies or on social networks is not enough to gain customers. You have to think innovatively and find another connection between beauty and technology. The right answer in this case is to develop an online scheduling app for your beauty salon. Ask for the help of an experienced app designer that can create an app to suit your needs. This app will prove to be quite useful not only to promote your salon, but also for your personnel and your customers, because they can use it to make appointments without even having to get out of their house.

How to grow your salon business by rising customer demand

Tues, 27 Mar.

Considering that salon services are getting more and more popular as people put a greater importance on their image, salon owners should find in this the perfect opportunity to make their businesses more profitable. However, the growing demand for services also means greater competition, but there are a few things you can do to grow your business successfully, without being affected by competition:

1. Work on your online presence

Social media has become one of the most powerful tools in attracting customers these days. Everyone likes to view and share various articles and pictures, so you should make your Instagram, Twitter and Facebook accounts your main marketing tools. Make a habit out of posting something every day from your salon page and invite customers to Like your page whenever they visit the salon. You can post pictures of the latest haircuts done by your stylists or any promotions you may have. In addition, you can also post content that does not necessarily involve an offer, but that simply engages the viewers, reminds them of your salon and perhaps influences them to call your number the next time they want to make an appointment.

2. Keep your services trendy

You will never convince new clients to choose your salon if you continue to promote haircuts that were fashionable two years ago. Do your research properly to find out what are the trendiest products and haircuts of the moment and train your stylists accordingly. In order to stay competitive, your salon needs to offer services that will attract and keep customers. For instance, keratin treatments are the latest trend these days, so you should consider introducing them in your salon as well, if you still don’t have them.

3. Offer a wider range of products

Another growing trend this year is the clients’ predilection to choose salon products over drugstore ones. Salon products are considered of a much higher quality and even though they might be slightly more expensive, they will also bring more benefits to their user. To this extent, expanding your product inventory is something that will boost your sales and your profits in the process. To keep track of your inventory, our salon scheduling software is the perfect tool, as it also has an inventory tracking feature.

4. Maintain your prices competitive

One of the key factors that influence clients to choose one salon over another is the price for the main services. This is why if you want your salon to gain more customers, you will have to make an effort and lower your prices to be under your competitors’. They don’t have to be considerably lower, just enough to have a psychological effect on potential clients and convince them that they are getting a better deal when they choose your salon. If you don’t already know, find your main direct competitors and beat their prices. Of course, you will need to advertise these savings on your social media pages, just to be sure your customers find out and take advantage of them.