Salon client management tips you should follow at all times
Tues, 26 Jul.
Hair salons are one of the businesses where the way you handle client management is just as important as the quality of the services you offer. In this industry, the relationship between stylist and client is very important and, ideally, it should be a long term one. People shouldn’t pop in and out never to return again. Instead, they should become loyal clients and come back every few weeks. Without effective client management, a salon visitor may refuse to come back, not necessarily because they didn’t like the haircut, but because they didn’t like the overall experience. No one likes stepping into a disorganized salon where staff never pays attention, so here are some tips to help you manage clients and increase the loyalty rate.
Be friendly and smile
Salon staff should always be friendly and welcoming. Not only does make the experience more pleasant for your clients, but also increases their trust, especially if they are at the first visit. Simple gestures such as nodding and smiling and wishing them a good day can have a great impact and make clients want to come back. Besides, no matter the industry, no one enjoys being treated to cold, hostile customer service.
Remember the details
The more the stylist remembers about the client, the more special the client will feel. Although not everyone enjoys small talk at the salon, that doesn’t necessarily mean they like sitting in the chair in complete silence. Stylists should try to remember what the client likes and politely bring up these topics, whether that’s their new job, vacation plans or their pets. This shows clients that their stylist pays attention and makes them likelier to make a new appointment.
Communication is important
In the hair salon business, there’s nothing worse than giving your client a haircut without understanding what they want in advance. The biggest salons in the world have actually started a new trend: scheduling and initial consultation before the actual haircut. This allows the client and stylist to get to know each other better and creates a starting point for their collaboration. During this consultation, which can last as little as 20 minutes, the stylist can talk about the client’s hair type and offer personalized advice in terms of best haircut and styling products. This is a very good way of making the client more at ease and avoiding misunderstandings.
Client management tools
Last, but not least, once your salon starts gaining popularity and the number of clients increases, you need to be prepared and find a way to organize appointments efficiently, without forgetting anyone or double booking. For this, you have MyCuts, which allows you to set client status as scheduled, unscheduled or inactive, create new appointments in seconds and store your client’s contact details so you can get in touch with them easily. Replace your old notebook with an online booking app and scheduling appointments will become child’s play!
Salon scheduler software: the key to success
Tues, 17 Jun.
While success has a clear definition, not every salon owner has the same perception of what it means to be successful. In broad terms, being successful means achieving the desired result. With regards to the hair salon industry, being successful is synonymous with having increased profitability and client retention. Surprising or not, the triumph of your business is determined by how you are able to carry out your tasks. You have to take into account aspects like hours of operation, but, most important, you have to be able to cater to the needs of many different people. Time management is of the highest importance when it comes to transforming your hair salon into a successful one. Even if the maximum number of clients can be accommodated in your schedule, if you do not manage your time in a profitable way, you will lose more than you gain. So, what is there to do? Well, consider using salon scheduler software.
Do not let time manage you
Most salon owners feel overwhelmed during a busy day at the salon. It is no wonder that salon owners are overworked when they are required to serve a large number of clients. In addition to serving clients, hair salon mangers have to face other challenges of the business. For example, they have to work long hours to manage the appointment book. If you are a new owner, then you will most likely be tempted to do the work yourself instead of delegating responsibilities. This is not necessary a bad thing since tending to appointments will ultimately allow you to manage your time in an effective way. However, you should keep an open mind and make the transition to online booking software. A proper appointment system helps you maintain an efficient salon and helps you overcome the challenges related to owning your own business.
Using you salon time more effectively
If you do not use your time efficiently, the result will be chaos and confusion. Instead of using an old-fashioned paper appointment book to arrange clients’ appointments, you should rely on an online scheduler. Traditional booking systems are quite inefficient and in the long run you will waste both time and money. On the other hand, a salon booking app makes it easier to determine which clients will be seen and how much time to allocate to each single one. There will be no more entries crossed out and you will not risk having entries written in the wrong box. Similar to any business, there will be occasional delays, but at least you can manage such situations with calm as well as a polite attitude.
Space for noting details
Retaining existing customers is a lot easier than trying to win over new ones. One aspect of a salon that will keep clients coming back is by ensuring a great experience. Clients go to the salon for consistency, not just a simple haircut. A salon scheduler software will provide you the space you need for appointments as well as preferences. The more information you have about a client, the better. When you put in extra effort, the client receives the experience that he/she deserves and will expect the next appointment. So, make sure you have pertinent information.