Word Matters - Getting Amazing Feedback from your Client
Tues, 13 Jan.
The best part about running a business is that if your services are on mark, then your clients themselves bring the customers! This normally happens through word of mouth once a satisfied customer leaves your salon. Chances are that the individual will suggest your hair salon to her friends and relatives. This is where it is important to always make sure that your client mentions you in good words. But that’s not the entire story, getting amazing feedback from your clients can be a tough ask. As one can never really judge if a specific client leaves your salon a hundred percent satisfied. However, this blog will help you get amazing feedback from your clients and in return will bring in business!
Let’s admit it, everyone loves getting interviewed! Pick out a few clients that you believe are satisfied returning customers and ask them for an interview. Basically, what you’ll be doing is the fact that you’ll be using their interview which will describe their experience. These interviews can be in the form of blogs or if your client agrees, you can even make a video interview. The bottom line is, once you have a positive experience of a buyer in the form of a video, you can use it for marketing purposes.
Asking the Right Questions
It is important that the questions you ask in the interview are the right ones. Also, make sure that the interview is an honest reflection of your salon and the services you provide. Remember, the audience who is reading or watching the interview is not actually interested in the interview. They are rather interested in the services that you as a salon are providing. If the interviewee is able to convince the audience, then chances are you’ll be making new clients!
This one is actually one of the most important factors that can affect your business in a positive way. Most people when looking for a salon to visit might check reviews on either Google reviews or your Facebook page. Hence, it is always advised that you have your online reviews in line with what you want to appear in front of your potential audience. Make sure that once a client leaves your salon, you can politely ask the person to write a review. This way you’ll be engaging with your audience as well as you’ll be getting a review, which can quite possibly be a 5 star!
These are some of the ways through which you can use your clients to bring in business! Yes, this will take time but it will totally be worth it!
The new generation of hair salon marketing tools
Tues, 19 Jan.
Opening a hair salon can be a profitable decision, but with the growing number of local businesses of this type, standing out from the competition can be very difficult. Skilled staff and a good location are great selling points, but your investment can be short-lived if you don’t know how to promote your hair salon. In 2018, effective hair salon marketing means more than handing out flyers or paying for ad space in your local newspaper. Clients interact with service providers differently, they have higher expectations and, as the owner of the salon, you have to take advantage of every possible medium and tool to promote your business. Here are some tips from the experts:
If your salon doesn’t have an Instagram page yet, you’re missing out. Hair salons are one of those businesses that fit right in on this beauty-oriented social network and you can grow your customer base tremendously by posting daily photos of your best work. Whether it’s a particularly intricate bun or a fantastic mermaid hair dye job, your post can reach a wide audience and bring in new clients. After all, each post will become a part of your portfolio and if your work is good, it will speak for itself. Don’t forget to use hashtags and post stories as well!
Reach out to influencers
Vloggers and bloggers have become major online influencers, so find out if you can collaborate with those who live in your area. Reach out to the most popular ones and discuss the possibility of a collaboration. This way, they could promote you among their circle of followers and you could expand your client base even more.
Affiliate reward programs
If you’re great at your job and clients have a great experience in your salon, chances are they will recommend you to their friends. Once they do this, don’t leave their recommendation unrewarded. Giving them a discount on their next visit is a great gesture that will make them appreciate you even more and remain a loyal client.
Once your business grows, become a local sponsor
Sponsoring a local event, such as a fashion show, is an investment, but if your hair salon is financially stable and you can afford it, this investment will pay off. Sponsoring an event by doing the hair and/or makeup of those involved is an effective way of promoting your work but, more importantly, it shows that you are capable of taking your business to a professional level. Moreover, it will help you expand your business circle and meet potential partners.
Set up a photo booth
We all know the great feeling of being in love with our new hair after going to the salon and wanting to share it all over social media. But what if instead of taking selfies at home clients could take a photo in your salon, in a photo booth? Not only will it look more professional, but you can also use it as a means of promotion by including your salon logo on it.
Last, but not least, don’t forget that a flawless reputation remains the strongest marketing tool. No matter how you choose to promote your business online, make sure you treat your clients well by reducing waiting times and keeping your bookings organized.