Managing your Hair and Beauty Salon Business

Tues, 31 Oct.

People in the hair salon business often go through the business dilemma of mismanagement. The truth is, once the burden of numerous recurring clients falls on your shoulders, then the entire task of managing a thriving business can become tough, especially if the business is a hair salon. And this is where you need to be proactive in comparison to being reactive which can help you avoid a lot of mistakes. There are plenty of ways through which you can manage a hair and beauty salon business. Plus, with the rise of Internet and digitalization, one can find many opportunities to exactly do that in an efficient manner. Here are some tips to help you better manage a business:

Get a Grip of HR

Human resources is an area in any business that needs to be in your grip. By that we imply, that HR matters aren’t only related to hiring employees. Efficiency as well as the incentives to work in a fast paced environment should be introduced. This will help you to sustain customer complaints and appointments. Hiring as well as firing underperforming employees should be strictly done on the basis of performance and ability.

Follow a Target Oriented Approach

A target-oriented approach is extremely important in terms of achieving goals. Obviously, you as a salon manager must make some analysis that identifies your profits and costs. Hence, an analysis of the budget is required in order to take things under consideration. When you know your budget and your expected target, managing sales or appointments will not be a problem.

Hold Meetings

Meetings are what we all typically ignore. Meetings are essential for a variety of reasons. Number one is that it serves the employees a reminder of what their targets are. If an employee is underperforming, then that factor alone can be highlighted in a subtle way. Meetings generally can be very effective in maintaining the overall environment and it can possibly motivate the employees as well as yourself. Meetings can further be divided into two types. Try holding a team meeting once a week, where you can decide all matters related to running the place. The second option is to hold individual meetings on a monthly basis. These meetings are essential to highlight individual performance.

Just Observe for Flaws

All businesses have flaws. Admit it or not, businesses do have shortcomings and it can be really hard to identify those. Hence, we suggest to just observe in silence where your business is falling short. Try to observe all matters related to operations, which can be vital. You can never know, something might just click and you can turn things around.

Use Technology

Technology is there to help us out in things we can’t even imagine. The best part is that a lot of people are using apps that can help you in managing clients and several other matters. A perfect example of an app that you can use to schedule appointments for your client is MyCuts. MyCuts allows a salon manager to schedule appointments and by doing that one can easily manage their day to day proceedings. Similarly, there are a ton of other apps that you can download in order to help you manage your day-to-day operations.

David Sanderson
MyCuts Founder

Four Amazing Marketing Tips for your Salon Business

Tues, 14 Aug.

All businesses need a concise and an effective marketing plan to reach out to their potential customer base. A salon business is no different, marketing is very important for a salon business to be successful in this competitive world. Marketing is really about how you become innovative and attractive to your customer base. The following blog highlights four amazing marketing tips for your salon business:

Managing your Online Business:

The marketing world now revolves around the website of your business. Your salon needs a website that is friendly and captures the imagination of your clientele. A marketing strategy can easily be built around your website as you can run Facebook or Google ads which can really help you out in creating awareness of your brand as well as getting a lot of clients. Managing your online platforms is important as most people are spending a lot of their time on social media platforms. Hence, it becomes important that your salon has an online presence on sites like Facebook, Pinterest and Instagram. Once you enter the world of social media, you will find plenty of ways through which you can market your salon.

Another good option in terms of marketing your product can be that you can hire a social media expert who handles all the queries and marketing plans. This will definitely help you out in ways you can’t even imagine!

Offer Discount Deals:

History tells us that discount deals work pretty well within a business. People are always looking for ways to save money and maybe it’s the right time you start giving out weekly discount deals. This can also be used a marketing tool where you can try and engage a newer customer base. Maybe you can offer a 10% to 25% discounted rate on returning customers as well. There are just countless ways through which you can include discount deals in your marketing strategy. Birthday discounts is another form of discount rate that you can offer your returning customers. Believe us, you might think that the other person is busy on their birthday but when they see this discount, we’re sure that they won’t be able to resist.

A Mobile App:

Having a mobile app is definitely something that your customers would love! Create an app that consists of all the information of the different kinds of beauty solutions that your salon offers. However, the main reason why an app is vital for your business is because of the fact that it allows a customer to book their slot in the most convenient way.

Video Marketing:

No one really likes to read stuff these days. Visuals are the best way through which you can send out a message. A video might just be the perfect tool that you can use to create engagement. In the video maybe you can highlight the services you offer, the features of your salon and why it stands out from the rest.

David Sanderson
MyCuts Founder