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4 Ways to Increase Your Hair Salon’s Online Presence

Tues, 27 Jul.

We live in a digitally-driven world and, in this day in age, it is rare for a consumer to make a decision before first visiting a business’s website. Your hair salon is no exception! Whether we like it or not, the Internet has forever transformed the way that we find businesses and greatly influence our decision regarding booking their services. For this reason, it is crucial that your hair salon has an online presence. Today, MyCuts will be telling you 4 ways that you can increase your hair salon’s online presence, winning more clients and earning your reputation as the best salon around!

Create and Claim a Google My Business Page

When it comes to generating an online presence for your hair salon, there are few better ways to get your business in front of the eyes of customers than Google My Business. Google My Business is a free business profile that gives you the power to easily connect with potential customers across both Google Maps and Google search. Whenever you search a place of business on Google, a display pops up on the right side of the screen (if that business has been claimed by its owner). In this space, the owner of that business can share their business hours, reviews, photos, directions, and, most importantly, their website.

If you have yet to create a Google My Business listing for your hair salon, now is the time to create and claim your page! If you find that Google My Business has marked your hair salon as closed due to COVID-19, you can complete a few easy steps in order to mark it as open:

  • Sign in to Google My Business on your computer
  • Click “Info” on the menu to the left
  • To the right, point to the section “Close this business on Google.” (To expand this section you might need to click the arrow.)
  • Click “Mark as Open”

Harness the Power of Links

Can you remember the last time you completed a social media search of your business? When working to increase your hair salon’s online presence, it is highly recommended that you put yourself in your ideal client’s shoes when completing a social media search for your business. Further, it is highly recommended that you complete this task pretending as though you are a potential client that has never used social media before. Can your ideal customer easily find your booking link? Does the link work, redirecting them to the correct page of your hair salon’s website?

In our experience, it never hurts to do a check of your links every few weeks. Let’s put it this way: if a customer is having a difficult time booking with you online, this greatly reduces the chance that they will follow through and book an appointment with your salon! It is important to remember that a customer’s experience with your salon doesn’t necessarily start the moment they sit down in the salon chair. Rather, it begins the moment that they find you online! Make sure that you harness the power of links and ensure that they are always working and easily accessed by potential customers in order to boost your online presence!

Don’t Forget About Yelp

Although many hair salon owners tend to forget about the power of Yelp, you would do well to remember the power that this platform has when it comes to your salon’s presence online. Yelp offers a space where you can not only showcase your hair salon, brand, and menu of services but it also grants you the power to show off your fantastic customer reviews!

Yelp is not only the place where your previous clients can sing your praises, but it is also one of the best places to advertise your hair salon in the online space. Additionally, when you hold a solid reputation on Yelp, you are much more likely to rank higher in Google search results! Yelp is one of the best places for your hair salon to get noticed online so make sure you do the work to represent your hair salon there.

Put Your Booking Link Everywhere

Finally, now that you have all of your bases covered, it’s time to ensure that you put your booking link everywhere! There are a variety of different ways that a customer can search when trying to book an appointment with a hair salon. For this reason, it is crucial that your booking link is provided and easy to find across all possible platforms. The easier it is to find your booking link on any number of social media platforms, the more likely you are to earn those customers!

Make Booking Simple With the MyCuts App

Now that you know some of the best ways to increase your hair salon’s online presence, it’s time to simplify the booking process! At MyCuts, we firmly believe that a customer’s ability to book with you should be simple. That’s why we created the MyCuts app, where booking clients, scheduling appointments, and controlling inventory is easier than ever! Want to learn more about what the MyCuts app can do for your hair salon? Feel free to check out our demo where we give you the rundown of all of the app’s amazing features!

How to Promote and Market Your Salon During COVID-19

Tues, 27 May.

Since COVID-19 closed the doors of many hair salons around the country, many hair salon owners are wondering how to promote and market their hair salons during the pandemic. Ask yourself one question: what are your competitors doing right now? In all likelihood, they’re trying to think of the best ways to market their salons despite the pandemic.

If you panic and neglect to market your own hair salon during these uncertain times, you’ll be leaving yourself wide open to your competitor’s marketing efforts. For this reason, it’s important that you know exactly how to promote and market your salon during COVID-19. Now isn’t the time to panic! MyCuts is here with a few ways you can successfully promote and market your salon whether your doors are open for customers or not.

Communicate With Your Salon Clients

Although your first reaction during the COVID-19 pandemic may be to cut the budget and lay low until the pandemic has passed, it is a better time than ever to stay in communication with your salon clients. Think of it this way: if you were to lay low and save money on marketing right now, you are leaving yourself wide open to have clients stolen by your competitors. How much will losing clients once your doors reopen cost you? If you’re like most hair salons, the answer is probably a lot. For this reason, it’s more important than ever to stay present in the eyes of your clients.

Although your hair salon may be closed due to the pandemic currently, that doesn’t necessarily mean you can put your faithful clients on hold until everything has passed. If you do, you’ll pay a serious price when you reopen. Instead, maintain regular and consistent contact with your customers. This is key to ensuring that your loyal clients return to your business upon reopening and not your competitors.

With everyone being online more than usual right now, now is the perfect time to stay in contact with your most loyal patrons on social media and your website. Up your social media marketing game by regularly engaging with social media posts and update your website with new blog posts that your current client base will enjoy reading. This is the best way to keep them confident in your ability to provide valuable services for them once your doors finally reopen.

Improve Your Client Offerings

Whenever a business is able to bounce back from a crisis, this isn’t due to simple luck. Rather, it’s because that business did the necessary work to ensure they would have a client base to return to upon reopening their doors. But how?

One of the best ways to market and promote your business during COVID-19 is to improve your client offerings. There are things you can do right now to ensure a better hair salon environment for your patrons once your doors reopen. One of the best ways to identify ways that you can offer a better experience for your clients upon reopening is by asking them directly! Send a few questions to your most loyal customers to identify areas where your salon can improve. Here are a few questions you may consider asking to identify problem areas that you can work on right now:

  • What do you love most about visiting my hair salon?
  • What could we do to make your experience even better?
  • How did you first learn about us?
  • How was the phone/online booking process?
  • How can we improve our website for a better experience for you?
  • What would you like to hear about on social media during the coronavirus?

Take the answers to these questions and use them to create a better salon experience for your clients right now. Now is no time to sit idly by and wait for the customers to return. Be proactive!

Focus on Salon Marketing Communications

Now is the time to be devoting all of the effort possible into your marketing communications. This is a surefire way to ensure that you have clients ready to visit your hair salon once it’s safe to open your doors again. Here are a few practical steps you can take to successfully market and promote your business during COVID-19.

Get on Social Media

It’s a better time than ever to be on social media. Many of your most loyal customers are spending their days scrolling through social media so it’s more important than ever that you are maintaining a consistent presence there. Turbo-charge your hair salon’s Facebook page by offering quarantine tips and tricks related to hair and beauty. Reply to any comments that your salon’s social media pages receive during this time. Promote your latest offerings across all social media platforms. Now is the time!

Use Online Reviews to Your Advantage

Social proof in the form of fabulous reviews is one of the best ways to promote your hair salon during COVID-19. After all, 72 percent of consumers say that positive reviews make them trust local businesses more. This goes for your hair salon too. If you don’t already have a system in place to encourage past clients to leave you a review on Facebook, Google, or Yelp, now is the time to hit the drawing board and come up with a plan. Get out there and earn those reviews while your doors are closed! This will improve your chances of returning to a large customer base once your hair salon reopens.

Boost Your Local Marketing Efforts

Although we may be practicing social distancing right now, there is no better time to focus on reaching the customers in your local community online. One of the best ways to boost your local marketing efforts is by collaborating with like-minded, local businesses with a similar target audience to your salon. This is a low-cost yet highly effective way to promote your business during COVID-19. Use your current downtime to reach out to other local businesses in your area and map out how you can support each other with promotions and marketing during these uncertain times. It will pay off in the long run!

Use MyCuts to Schedule Customers Once Your Salon Reopens!

If you take the steps highlighted above to promote and market your hair salon during COVID-19, you will be opening your doors to a slew of customers once it’s safe to reopen. For this reason, you’ll need the power of MyCuts to schedule and book your appointments in order to alleviate the chaos.

The MyCuts app makes it easier than ever to schedule your hair salon clients, organize your schedule, and even track your inventory. When your doors reopen you’re likely to be really busy and there’s no better way of managing the chaos than with our handy app. View our demo today to learn more about how MyCuts can make scheduling, managing clients, and tracking inventory easier than you could have ever dreamed!