Blog

Social Media Marketing Tips for Hair Salons

Tues, 28 Feb.

When running a hair salon, managers and owners might be looking into marketing it on social media. In case they have already done it, they might have not achieved the results that they might have expected. Social media is an effective way to spread awareness about the services and products they offer, engage potential and current customers and create brand loyalty among clients. Social media offers hair salon owners the possibility to reinforce what makes them unique on the market. Social media is increasing and it is crucial for hair salons to know how to get in touch with their clients and use platforms like Twitter, Facebook and Instagram.

Post content that intrigues potential clients

When posting on social media, salon managers have to entice their customers to crave more communication and interaction. The content they are posting has to be interesting and engaging to the people who are going to read it, and the writer has to be sure that they provide readers with new sources of information. It is important to post information, facts and photos that are in line with the salon’s brand image and which are considered appealing by the target audience. For example, if the beauty center has a modern and fun feel, the posts should match this theme. But if it is designed based on an old school theme, then the pictures and tweets should follow this idea.

Facebook should be seen as a key communication tool

Facebook is the perfect tool to post photos, share services and promote unique offers. This platform allows business managers to spread awareness of their brand. A great number of people are members of this social media site; therefore, it is the right medium to communicate with clients. When writing posts for Facebook, it is important to design them in such a way that clients want to offer their opinion on the subject. For example, questions can be a great way of starting a conversation with customers. Also, it is important to post a lot of pictures, because Facebook is an amazing visual medium.

Social media on Instagram

Instagram is seen as the newest member of the social media family. By posting pictures on this social media website, salon managers market their business and show potential customers the fun part of their services. It is important to post quirky photos that follow their brand theme. When posting on Instagram, it is important to use trending hashtags, because in this way more users will be drawn to the Instagram profile, and will find about the salon’s existence. It is important to use hashtags that point to the location of the salon. In this way, potential customers will know of the location of the salon when they’re looking for a beauty center near them. It is important to showcase the stylist’s talent with before and after pictures. Instagram can be used to show the results obtained in the salon. These pictures have the power to grab clients’ attention, so it is important to post them regularly. These media marketing tips help businesses gain new clients, retain them through brand loyalty, and create an interactive relationship with them.

David Sanderson
MyCuts Founder

Resources that can grow your hair salon business

Tues, 23 Jan.

If you own a startup hair salon and looking at the list of Top 100 hair salons in America makes you feel jealous and inferior, maybe you should change your perspective. These glam salons might be working for Hollywood A-listers today, but if you read an interview with any of these 100 founders you’ll see that they all were where you are now and that they had to deal with the same issues: competition, shortage of funds, or lack of experience. But the good news is that starting and managing a hair salon today is easier than in the past. Yes, competition is higher, but there are many ways to overcome it. From Government programs for start-ups to innovative online tools that raise productivity, you can take many shortcuts to avoid an entrepreneurial block.

Productivity tools

Salons do not stand a chance if their staff is not productive and client-oriented. To make a good name for yourself, you have to eliminate all the factors that keep your team from being productive. Invest in productivity tools and you will see an instant improvement in day-to-day activities. For example, MyCuts helps you with appointment scheduling, client management and inventory tracking, so that you’ll always have a clear overview of your business. Using pen and paper is no longer sufficient in today’s fast-paced business world, so you have to step up your game and boost productivity using modern methods.

Online tutorials and online courses

They say that a true professional never stops learning and this also applies for the hair salon industry. Hairdresser courses are just the foundation of your education and, to become the best you can be, you’ll have to continue to learn. After all, new haircuts and hairstyles go in and out of fashion every season, so you have to be adaptable and raise to your clientele’s standards. As the owner of the salon, you are responsible with the professional formation of your staff, so you should send them to various courses and events. If you’re on a budget and can’t do that yet, then consider online hairdressing tutorials and online courses. They are much more affordable (sometimes even free) and they help your staff stay up to date with the latest trends.

Marketing courses for the beauty industry

If paying for a marketing department is unfeasible, every entrepreneur needs marketing education and a strategy to promote their business, especially in its early stages. However, did you know that not all business fields need the same marketing strategies? The beauty industry has its specific challenges, so you should get the marketing resources that apply to it alone. Otherwise, you will be getting a lot of information that might not even apply to you.

Online communities for hairdressers and salon owners

Networking is an excellent way to put your business out there and exchange ideas with fellow hairdressers. Fortunately, in the age of the Internet, you don’t have to share the same physical location to meet and discuss. Join an online community to meet other salon owners, discuss solutions for everyday challenges and even establish business collaborations.

David Sanderson
MyCuts Founder