Blog

Opening up a salon business - how to run it like a pro

Tues, 21 Sep.

If you have always been passionate about the beauty industry, and you have finally decided to open up your own little hair salon, knowing a few aspects that can help you with the development of your business will certainly come in handy. You probably know by now that this industry is highly competitive, and it can be quite challenging for new salons to become successful and build a range of loyal clientele. This is why, following some tips and advice on how you can run your business like a pro will be of extreme help. These are the must-know things that can set you on the right path towards success.

Using an appointment-booking app can make a big difference

Without handling salon management responsibilities effectively and in a timely manner, it will be difficult for you to find the time and patience to focus on other relevant tasks, such as advertising your business or coming up with new offers that might attract clientele. Well, to make management as easy as possible, consider implementing a salon booking software product. With a hair salon app, tasks such as booking appointments, keeping track of inventory, taking notes of your clients’ preferences will be made easy, and thus boosting productivity, and automatically boosting profits will not seem like such an impossible prospect. With the right app at your disposal, you can resolve any management issue that might have been bringing you worries, starting from forgetting to update inventory stock, to appointment mistakes.

Choose your interior and exterior design wisely

It is already a known fact that the way a salon looks, and its overall feel can influence people to give it a try or just walk by, without even noticing it. In order to retain client attention right from the start, when remodeling the location of your salon, pay the foremost attention to both its interior and exterior design and décor. Opting for something original and stylish can go a long way.

Resort to the right means of publicity

Last but not least, the way you choose to advertise and market your new salon can play an important role in its future success. You can consider collaborating with a PR professional and figure out the best way of creating business awareness. Because there already are so many beauty salons opened, with a large customer base, you will need to bring something new to the table, and brainstorming some unique ideas can help you do that. With the help of a team of publicity experts, you can choose the best marketing approach, and set a few PR campaigns that will let potential clients know about your business. Including some appealing offers could also be beneficial.

These are just a few helpful tips that will make your newly opened salon is a successful business. Starting out on the right foot can influence the further development and growth of your salon business. Final piece of advice: BE PATIENT. A solid foundation to any business, let alone a salon business, is essential. So, with patience, build each layer of the foundation, step by step, one day at at time and before you know it, you'll have a fully functional and beautiful salon!

David Sanderson
MyCuts Founder

Beauty gadgets worth the splurge

Tues, 31 Aug.

If you run a beauty salon, then you should know that the tools you use are the ones that influence the success of the business. We are living in the era of cutting-edge beauty services and professional tools, and you have to make sure that you offer the best services from the market. When customers compare you with your competitors, they need at least three reasons to choose you. People will always choose the chic salon, and the more modern your fleet of tools is, the more numerous your clients will be. These tools will not only boost the treatments your clients receive, but they will take you beauty salon to a new level. When it comes to using technologically advanced tools you should not try to save money, because they make your brand reputable, and your clients happy with your services. The majority of people think that the less is more approach is the best one, but in the beauty services industry, it is important to offer people a variety of services, and to meet as many as possible from the requirements of the market.

Advanced face cleaner

The one thing all women want is clean skin, and if you are able to offer it to them, the best product from the market, then you should not have second thoughts. The first step in achieving beautiful skin is to make sure that the skin of your clients is clean, and in the majority of cases, it is not enough to clean it with a face scrub and mask. The majority of women have a weekly appointment at the salon for having a facial treatment, so you should invest in this type of gadget and you'll see that your appointments won't be late for this. Make sure that you use a booking software to organize the appointments, because all you have to do is forget about one client and more than likely they won't be going back to you.

Age defying laser

The majority of people think that lasers are designed to zap leg hairs, but nowadays they do much more. Women do not like to see dermatologists, because everyone hates doctors, but they will love to have the same results at a beauty center. This type of laser can combat the fine wrinkles and lines by using special serums. Also, it can improve the overall glow of the skin so you can be sure that you will have plenty of bookings for this treatment.

Teeth whitening device

People love to have pearly white teeth, so if you are able to offer them a treatment that will help them get beautiful teeth, you can be sure you will become their favorite beauty services provider. You should invest in an innovative teeth-whitening system that improves the condition of the teeth without damaging their health.

Booking software

If you invest in high-tech devices you can expect the number of appointments to increase, and in this situation, you certainly don't want to miss any of them. So, you should consider the possibility to invest in a booking system, where to stock all your appointments. In this way, you will be able to tell your clients if one of the treatments and gadgets is available when they want to make an appointment. Also, you will know exactly what every one of your customer needs.

David Sanderson
MyCuts Founder