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4 Ways to Increase Your Hair Salon’s Online Presence

Tues, 27 Jul.

We live in a digitally-driven world and, in this day in age, it is rare for a consumer to make a decision before first visiting a business’s website. Your hair salon is no exception! Whether we like it or not, the Internet has forever transformed the way that we find businesses and greatly influence our decision regarding booking their services. For this reason, it is crucial that your hair salon has an online presence. Today, MyCuts will be telling you 4 ways that you can increase your hair salon’s online presence, winning more clients and earning your reputation as the best salon around!

Create and Claim a Google My Business Page

When it comes to generating an online presence for your hair salon, there are few better ways to get your business in front of the eyes of customers than Google My Business. Google My Business is a free business profile that gives you the power to easily connect with potential customers across both Google Maps and Google search. Whenever you search a place of business on Google, a display pops up on the right side of the screen (if that business has been claimed by its owner). In this space, the owner of that business can share their business hours, reviews, photos, directions, and, most importantly, their website.

If you have yet to create a Google My Business listing for your hair salon, now is the time to create and claim your page! If you find that Google My Business has marked your hair salon as closed due to COVID-19, you can complete a few easy steps in order to mark it as open:

  • Sign in to Google My Business on your computer
  • Click “Info” on the menu to the left
  • To the right, point to the section “Close this business on Google.” (To expand this section you might need to click the arrow.)
  • Click “Mark as Open”

Harness the Power of Links

Can you remember the last time you completed a social media search of your business? When working to increase your hair salon’s online presence, it is highly recommended that you put yourself in your ideal client’s shoes when completing a social media search for your business. Further, it is highly recommended that you complete this task pretending as though you are a potential client that has never used social media before. Can your ideal customer easily find your booking link? Does the link work, redirecting them to the correct page of your hair salon’s website?

In our experience, it never hurts to do a check of your links every few weeks. Let’s put it this way: if a customer is having a difficult time booking with you online, this greatly reduces the chance that they will follow through and book an appointment with your salon! It is important to remember that a customer’s experience with your salon doesn’t necessarily start the moment they sit down in the salon chair. Rather, it begins the moment that they find you online! Make sure that you harness the power of links and ensure that they are always working and easily accessed by potential customers in order to boost your online presence!

Don’t Forget About Yelp

Although many hair salon owners tend to forget about the power of Yelp, you would do well to remember the power that this platform has when it comes to your salon’s presence online. Yelp offers a space where you can not only showcase your hair salon, brand, and menu of services but it also grants you the power to show off your fantastic customer reviews!

Yelp is not only the place where your previous clients can sing your praises, but it is also one of the best places to advertise your hair salon in the online space. Additionally, when you hold a solid reputation on Yelp, you are much more likely to rank higher in Google search results! Yelp is one of the best places for your hair salon to get noticed online so make sure you do the work to represent your hair salon there.

Put Your Booking Link Everywhere

Finally, now that you have all of your bases covered, it’s time to ensure that you put your booking link everywhere! There are a variety of different ways that a customer can search when trying to book an appointment with a hair salon. For this reason, it is crucial that your booking link is provided and easy to find across all possible platforms. The easier it is to find your booking link on any number of social media platforms, the more likely you are to earn those customers!

Make Booking Simple With the MyCuts App

Now that you know some of the best ways to increase your hair salon’s online presence, it’s time to simplify the booking process! At MyCuts, we firmly believe that a customer’s ability to book with you should be simple. That’s why we created the MyCuts app, where booking clients, scheduling appointments, and controlling inventory is easier than ever! Want to learn more about what the MyCuts app can do for your hair salon? Feel free to check out our demo where we give you the rundown of all of the app’s amazing features!

Summer Hair Care Tips

Tues, 30 Jun.

As we are all aware, wintertime means that it is time to follow certain hair care tips in order to keep your hair beautiful and healthy. After all, winter leaves hair feeling brittle and dry and this is why it is crucial that you follow winter hair care tips when the weather starts to get colder. Did you know, however, that there are important summer hair care tips you should be following as well? That’s right!

At MyCuts, we know quite a bit about how to keep your hair looking flawless and healthy regardless of the season. If you want to keep your hair looking beautiful and feeling healthy throughout the summer season this year, we have a few summer hair care tips you need to know. Let’s get started!

Minimize Chlorine Damage

Let’s be honest: chlorine is no friend to your hair. One impact that chlorine can have on your hair, for example, is the fact green hair can be caused by exposure to chlorine. While all of us want to be able to spend time in the pool this summer, it is crucial that you take the necessary steps to protect your hair beforehand. It is important to note that dry hair is especially absorbent and this means that dry hair absorbs chlorine easily. In order to avoid this, you should rinse your hair with tap water before jumping into the pool. Upon getting out of the pool, it is important that you rinse your hair with water and apple cider vinegar in order to minimize the damage caused by chlorine.

Wear Hats

If you’re looking to protect your hair from UV rays, wearing hair scarves or hats is a fantastic way to protect yourself. That being said, covering your hair with an accessory is also a great way to protect your hair from UV rays. So why should you be protecting your hair from UV rays this summer? Well, the sun can damage your hair and even cause fading over time! Think of a hat or hair scarf as sunscreen for your hair. As an added barrier of protection, you can also add a deep conditioner with SPF to your daily hair routine.

Wash Your Hair Less

Believe it or not, washing your hair too often can actually strip your hair of vital natural oils and this causes your hair to produce even more oils. Although you may find yourself wanting to wash your hair more often in the summer because your hair feels oilier, you should definitely avoid doing so. The key to keeping your hair nourished and healthy this summer, you should try to wash your hair as little as possible- and that goes for all seasons!

Style Your Hair With Comfortable, Loose Looks

Finally, when styling your hair this summer, you should try to choose styles that are comfortable and loose. When you elect to style your hair with tight hairstyles, it can actually be damaging to your hair- especially if your hair is dry from the summer heat. A loose braid, for example, is one of the best ways to minimize sun exposure while keeping your hair controlled. Other options at your disposal include loose buns and other styles which you can attain without the need for heat tools which can cause your hair to become even drier. This is the best course of action when it comes to styling, especially in the summer.

Booking an Appointment For Your New Summer Style? Use the MyCuts App!

Now that you have a better idea of how to care for your hair this summer, it is likely that you’ll be making a trip to your local hair salon to get a new summer style soon. While it can be a hassle to book an appointment with your local hair salon during especially busy times such as summer, the MyCuts app makes it easier than ever!

The MyCuts app allows hair salon owners to easily schedule their clients, track their inventory, and organize their schedules. If you are a hair salon owner looking for a way to make the scheduling process as seamless as possible, making it easy for your clients to book appointments with you, you need the MyCuts app! View our demo today to learn more about