The new generation of hair salon marketing tools
Tues, 19 Jan.
Opening a hair salon can be a profitable decision, but with the growing number of local businesses of this type, standing out from the competition can be very difficult. Skilled staff and a good location are great selling points, but your investment can be short-lived if you don’t know how to promote your hair salon. In 2018, effective hair salon marketing means more than handing out flyers or paying for ad space in your local newspaper. Clients interact with service providers differently, they have higher expectations and, as the owner of the salon, you have to take advantage of every possible medium and tool to promote your business. Here are some tips from the experts:
If your salon doesn’t have an Instagram page yet, you’re missing out. Hair salons are one of those businesses that fit right in on this beauty-oriented social network and you can grow your customer base tremendously by posting daily photos of your best work. Whether it’s a particularly intricate bun or a fantastic mermaid hair dye job, your post can reach a wide audience and bring in new clients. After all, each post will become a part of your portfolio and if your work is good, it will speak for itself. Don’t forget to use hashtags and post stories as well!
Reach out to influencers
Vloggers and bloggers have become major online influencers, so find out if you can collaborate with those who live in your area. Reach out to the most popular ones and discuss the possibility of a collaboration. This way, they could promote you among their circle of followers and you could expand your client base even more.
Affiliate reward programs
If you’re great at your job and clients have a great experience in your salon, chances are they will recommend you to their friends. Once they do this, don’t leave their recommendation unrewarded. Giving them a discount on their next visit is a great gesture that will make them appreciate you even more and remain a loyal client.
Once your business grows, become a local sponsor
Sponsoring a local event, such as a fashion show, is an investment, but if your hair salon is financially stable and you can afford it, this investment will pay off. Sponsoring an event by doing the hair and/or makeup of those involved is an effective way of promoting your work but, more importantly, it shows that you are capable of taking your business to a professional level. Moreover, it will help you expand your business circle and meet potential partners.
Set up a photo booth
We all know the great feeling of being in love with our new hair after going to the salon and wanting to share it all over social media. But what if instead of taking selfies at home clients could take a photo in your salon, in a photo booth? Not only will it look more professional, but you can also use it as a means of promotion by including your salon logo on it.
Last, but not least, don’t forget that a flawless reputation remains the strongest marketing tool. No matter how you choose to promote your business online, make sure you treat your clients well by reducing waiting times and keeping your bookings organized.
Owning a beauty salon: challenges and potential risks
Tues, 31 Dec.
Running a successful hair salon demands information, attention, control and improvement. First, you have to know the field very well while keeping up with the ever-changing trends. You have to consider your area of action when making important decisions concerning your business. For instance, you probably shouldn’t hire staff experts in the latest dyeing techniques if you’re in a part of town mostly populated by college students who simply cannot afford pricey services and instead, prefer simple and affordable hairstyles. Or, older ones who will always choose a traditional look instead of a modern hairstyle. Secondly, you have to pay close attention to your clients. Their reaction will tell you everything you need to know after receiving a service in your beauty salon. For instance, they may come, ask for a haircut, and say that they love it while leaving your salon in disappointment and deciding that they will never return. You have to become a master at reading facial expression or body language if you want to know the real opinion of your customers regarding the services receives at your beauty salon. Thirdly, you should always seek to improve your business.
The challenges of running a beauty salon
Indeed, as a business owner, you have many obligations and responsibilities that you need to accomplish. Nevertheless, as a beauty salon owner, you also face many challenges that require using your creativity and ingenuity. As mentioned above, one of those challenges is keeping up with the fashion and styling trends that are constantly evolving. This is very important because you have to be able to provide guidance and advice for your customers in order to meet their standards. You have to be aware that some of the younger clients will come to you with high requirements and you need to have the right answers to their questions and demands. Of course, when you run a beauty salon, finding the time for this might be difficult, but not impossible. The second challenge is bringing something new to the table. The reality is that you are competing with large companies and big brands, which means that you must find a way to differentiate yourself from them and stand out on the market. You probably offer hair products in your salon to your clients but they can purchase the same products from any supermarket or online shop nowadays meaning that you need to step up your game. The last challenge is keeping current customers and attracting new ones at the same time.
How to manage potential risks of owning a beauty salon
Peaks and troughs fill every pathway towards success, which means that you cannot expect to win something without encountering certain obstacles on the way. The sad truth is that many businesses do not even survive the first year on the market, due to multiple reasons. The most important thing is that you can avoid this unfortunate outcome by taking certain precautions and minimizing the potential risks. Do not hesitate when it comes to investing in greater education for your staff and yourself, communicating with experts in the field, creating and strictly following a business plan and a risk management plan.