Blog

Gaining success in a competitive industry - hair salon business tips

Tues, 16 Feb.

The beauty industry is a highly competitive one, and you were probably aware of this fact when you opened your hair salon in the first place. Despite the numerous existing hair salons in your city, you can still manage becoming successful by following a few essential business tips.

Manage productivity effectively and focus your efforts on other departments

Because you are just at the beginning of your business journey, you might be currently caught up with numerous responsibilities. It can take you a while until you fully grasp how to juggle all tasks revolving around hair salon management. Because you probably want for productivity to be at its peak level, you might be putting in all your time and attention towards this aspect. Appointment booking and inventory tracking are two of the tasks that are consuming a large part of your time, so optimizing these two departments is desirable. Luckily, nowadays, you have the possibility to use a hair salon app, which simplifies things considerably for you. A software product of this kind will enable you to book appointments faster, much easier and in a far more organized manner. The app will also simplify inventory tracking and can come with other useful features as well. Once you have things sorted out with appointment booking, inventory and other things that revolve around productivity, you can focus your efforts on expansion, growth, customer reach and success increase.

Marketing is key!

Vloggers and bloggers have become major online influencers, so find out if you can collaborate with those who live in your area. Reach out to the most popular ones and discuss the possibility of a collaboration. This way, they could promote you among their circle of followers and you could expand your client base even more.

Affiliate reward programs

The way you decide to market your business can influence its success in one way or another. Marketing and advertising stand at the base of any successful business, regardless of domain, and hair salons require sufficient attention when choosing a proper marketing approach. Use social media to your advantage - platforms such as Facebook and Instagram being the perfect tools to increase visibility and business awareness. If you know how to maximize the potential of your social media accounts, post sharable content and attract users with your offers online, it's impossible not to increase your overall success and draw more people to your salon.

Once your business grows, become a local sponsor

Sponsoring a local event, such as a fashion show, is an investment, but if your hair salon is financially stable and you can afford it, this investment will pay off. Sponsoring an event by doing the hair and/or makeup of those involved is an effective way of promoting your work but, more importantly, it shows that you are capable of taking your business to a professional level. Moreover, it will help you expand your business circle and meet potential partners.

Client retention

Perhaps someone is attracted by the design of your salon and decides to book an appointment. Just because they choose your service once doesn't mean they will do it again, so besides trying to constantly chase new clients, make client retention a priority as well. Besides, of course, doing a great job, make sure you create a pleasant atmosphere, provide clients with offers for their next appointment, reward them for regular visits, value great communication and so on. If your current clients are satisfied with what you are offering, they will surely recommend your services to others.

As the owner of a newly-opened hair salon, you should focus on gaining a leaping advantage over your competitors, in order to access the level of profitability and business success you have dreamed even before opening. Although the quality of the services offered are ultimately the ones that will make clients keep booking appointments, there are a few other effective ways to boost success, so research and give them your attention also.

David Sanderson
MyCuts Founder

The new generation of hair salon marketing tools

Tues, 19 Jan.

Opening a hair salon can be a profitable decision, but with the growing number of local businesses of this type, standing out from the competition can be very difficult. Skilled staff and a good location are great selling points, but your investment can be short-lived if you don’t know how to promote your hair salon. In 2018, effective hair salon marketing means more than handing out flyers or paying for ad space in your local newspaper. Clients interact with service providers differently, they have higher expectations and, as the owner of the salon, you have to take advantage of every possible medium and tool to promote your business. Here are some tips from the experts:

Instagram

If your salon doesn’t have an Instagram page yet, you’re missing out. Hair salons are one of those businesses that fit right in on this beauty-oriented social network and you can grow your customer base tremendously by posting daily photos of your best work. Whether it’s a particularly intricate bun or a fantastic mermaid hair dye job, your post can reach a wide audience and bring in new clients. After all, each post will become a part of your portfolio and if your work is good, it will speak for itself. Don’t forget to use hashtags and post stories as well!

Reach out to influencers

Vloggers and bloggers have become major online influencers, so find out if you can collaborate with those who live in your area. Reach out to the most popular ones and discuss the possibility of a collaboration. This way, they could promote you among their circle of followers and you could expand your client base even more.

Affiliate reward programs

If you’re great at your job and clients have a great experience in your salon, chances are they will recommend you to their friends. Once they do this, don’t leave their recommendation unrewarded. Giving them a discount on their next visit is a great gesture that will make them appreciate you even more and remain a loyal client.

Once your business grows, become a local sponsor

Sponsoring a local event, such as a fashion show, is an investment, but if your hair salon is financially stable and you can afford it, this investment will pay off. Sponsoring an event by doing the hair and/or makeup of those involved is an effective way of promoting your work but, more importantly, it shows that you are capable of taking your business to a professional level. Moreover, it will help you expand your business circle and meet potential partners.

Set up a photo booth

We all know the great feeling of being in love with our new hair after going to the salon and wanting to share it all over social media. But what if instead of taking selfies at home clients could take a photo in your salon, in a photo booth? Not only will it look more professional, but you can also use it as a means of promotion by including your salon logo on it.

Last, but not least, don’t forget that a flawless reputation remains the strongest marketing tool. No matter how you choose to promote your business online, make sure you treat your clients well by reducing waiting times and keeping your bookings organized.

David Sanderson
MyCuts Founder