Hair Salon Marketing Tips to Boost Your Business

Tues, 27 Nov.

As the owner of a hair salon, you understand that attracting customers to your business is the key to success. What you may not know, however, is how to get clients interested in your salon and excited to book an appointment. When it comes to something as important as hair, many people are reluctant to book an appointment with just any salon- they want the best of the best!

In order to grab the attention of potential clients and turn them into regulars in your salon, you need to know how to market your business. Effective marketing practices are vital in helping you to stand apart from your competitors. If you have no idea where to start, MyCuts is here with a few valuable hair salon marketing tips to boost your business and build your clientele.

Everyone Loves a Discount

One of the best ways to market your hair salon is with discounts because, let’s face it, everyone loves to save a little money. Better yet, referral discounts are actually a great way to gain a little free advertising if done the right way. Offering discounts to current customers who recommend your salon to their friends and family is a great way to encourage those pleased with your services to spread the word.

Consider giving away a discount on a client’s next visit for each appointment booked by someone they referred to you. This is a win-win scenario for everyone involved and you’ll be surprised how quickly you can start booking appointments when the quality of your services speak for themselves!

Showcase Your Salon Staff

If you don’t have a website for your hair salon already, you’re seriously missing out on some valuable marketing opportunities! If you do have a website and aren’t sure what type of content you should include to place your hair salon above the competition you should start by showcasing your salon staff. After all, one of the best ways to attract new clients is by getting them acquainted with your friendly and professional stylists.

Create a page on your salon’s website where potential clients can browse through the bios of your staff. Each stylist should be encouraged to write their own bio filled with information they’d like clients to know. Ask your stylists to include background information on their experience as a professional hairstylist as well as a few interesting facts about them. This builds a more personal relationship between your stylists and potential customers, making them more likely to schedule their first appointment.

Start a Blog

Speaking of your hair salon’s website, a blog is another fantastic way to generate interest in your salon. Create a blog dedicated to helpful hair tips for your customers and do your best to post regularly. Not only will this give clients browsing your site valuable information that they can use to keep their hair healthy and happy but it will also go along way in bringing traffic to your website.

Aside from giving website visitors useful information and generating traffic to your website, creating a blog for your hair salon also builds credibility. The more you post quality content that helps your targeted audience, the more you establish yourself as an expert in your field. This builds trust between your salon and your clients, making them more likely to schedule an appointment.

Make Booking Appointments Easy

Finally, one of the best ways to market your hair salon and boost your business is by ensuring potential clients have an easy way to book appointments. A simplified booking process makes it much more likely that clients considering your services will actually follow through with the process. After experiencing an easy scheduling process and your top-notch styling services, word is sure to spread like wildfire that your salon is the best in the area!

The MyCuts app makes scheduling appointments easier than ever with our user-friendly appointment scheduling feature. Here, you can schedule appointments with your clients with the included appointment calendar. There’s even a feature where clients with recurring appointments can be reminded of their appointment with text and email notifications and reminders. That’s something that is sure to gain you positive customer feedback!

Want to learn more about how the MyCuts app can help you keep your hair salon running smoothly and efficiently? Check out our demo for a look at all of the amazing features.

4 Common Hair Myths That Everyone Believes

Tues, 31 Oct.

With so many how-to guides and “expert” opinions available to us today, it’s easy to get overwhelmed when trying to figure out what’s true and false when it comes to hair care and hair styling. In fact, there are many common hair myths out there that everyone seems to believe that may not be as rooted in fact as you think. Today, MyCuts will be revealing all and busting a few of the most common hair myths that just aren’t true.

Hair Loss is Only Caused by Aging

While the most common cause of hair loss is a hereditary condition known as male-pattern baldness or female-pattern baldness, known for getting worse with age, this is not the only cause of hair loss.

In fact, there are many different reasons that you may experience hair loss at one point or another. A few of the other common causes of hair loss include certain medications, hormonal changes, medical conditions, and certain hairstyles.

While hereditary hair loss caused by a family history isn’t preventable, there are a number of ways that you can prevent hair loss resulting from other causes. You can avoid wearing certain hairstyles that pull the hair too tightly, such as ponytails or braids, for example. You should also avoid especially harsh treatments such as hot oil treatments or hair rollers.

Hair Grows Faster When Cut Often

It is one of the most common hair myths out there and we’ve all heard it at one point or another. Unfortunately, the rate at which your hair grows is determined entirely by genetics. No matter how many times you make a visit to your local hair salon for a trim, you hair will not grow any quicker.

Although you can’t make your hair grow faster with regular trips to the hair salon, it is still very important to make appointmentswith your stylist. Making frequent trips to the hair salon is one of the best things you can do for your hair. From removing those dead ends to treating hair breakage, there is a lot that a trim can do for you. Just don’t expect for your hair to grow faster anytime soon!

Certain Hair Products Repair Hair

While there are an endless amount of hair products out there that claim to rejuvenate your hair and repair damage completely, this is just one big myth. Once a strand of hair has split, there’s really you can do but cut it off. As convenient as it would be, there is no single hair care product out there that can fully repair your hair. Keep up to date on those hair salon appointments if you want to stay two steps ahead of split ends. It is the healthiest thing you can do for your hair and can’t be matched by any hair product claiming to fix all your problems.

Hair Only Needs to be Cut Once or Twice a Year

Life is busy and many of us have taken comfort in the fact that hair only needs to be cut one to two times a year to remain healthy. Unfortunately, this is another common hair myth. While it may be easier to continue on in blissful ignorance, your hair is at its healthiest when you book appointments with your hair salon regularly. But how often is often enough?

Many hair health experts recommend that you get a trim every couple of months to keep your hair in the best condition. This goes a long way in keeping those split ends well-maintained and prevents further hair damage.

MyCuts Makes the Hair Salon Experience Easier

Now that you know the truth surrounding some of the most common hair myths that everyone believes, it’s time to take your hair care seriously! If you find yourself saying, “making regular trips to see my stylist is too difficult”, MyCuts is here with the solution.

With software like MyCuts, the entire hair salon experience is easier for hair salons and their customers alike! With MyCuts, your local hair salon can offer you a convenient way to schedule and monitor your hair appointments right from your mobile device!

MyCuts is also great for hair stylists as it simplifies the process of managing their list of clients. With helpful features like client management, appointment reminders, and scheduling, keeping regular appointments with your hairstylist has never been easier. Want to see what MyCuts can offer you? Check out our demo!