Blog

All about non-verbal communication in the hair salon

Tues, 31 May.

Have you ever found yourself in the situation where you would listen to a client and nod at regular intervals? Or turn your head and torso to face them? Chances are that you have. When interacting with clients at the hair salon, as well as with staff members, we use a blend of words, facial expressions, body language, and intonations of the voice. Your movements and postures speak volumes about you. Things, like crossing your arms or puckering your lips, send unconscious cues that provide information to the people around you. Non-verbal communication can have a positive or a negative effect. Good communication is a skill that you should have learned in beauty school, besides cutting, coloring, and styling hair. Improve your non-verbal skills and impress clients. Starting right now.

Importance of effective non-verbal communication with clients

When doing business, effective communication is of the essence. According to recent findings, the total impact of words is only 7 percent. The tone of voice and body language account for more than 90 percent of the overall message. This basically means that non-verbal communication is the most important element. Unfortunately, not many stylists or hair salon owners understand the importance of communication without the use of spoken language. It’s not therefore surprising that their business is struggling, while others are succeeding. The beauty industry makes it easy for us to get in touch with others and they pick up our wordless cues. Take a moment to understand how you and your staff members are presenting yourselves and greeting clients. Do you make a good impression?

Master non-verbal communication in the hair salon

You should tell your clients that this transformation takes a lot of time, and if they want to dye their hair in pastels, then they will have to check with you to make sure you're available for several hours for a particular day. You will have to extract their previous color, to lighten their hair, apply a new color and cut the hair. They will have to spend at least three hours in the salon chair.

Eccentric color do not last long and require high maintenance

More often than not, we don’t pay attention to the unconscious messages that we’re sending. If you’re like everyone else, then just like everyone else, you act as if you were at home. Regardless of the atmosphere in the hair salon, avoid using the same facial expressions or gestures. You’re not at home, you’re at the workplace. Non-verbal communication can affect the client experience, your relationships, and your interactions. Here are the top tips to enhance your non-verbal skills.

  1. Portray your feelings and views – Your face conveys much in terms of way of expression. An arched eyebrow says that you’re surprised. Smiling sends the message that you’re happy and pleased with the outcome. Don’t frown or make grimaces. Surprisingly, the hands are the telling most part of the body. Use your hands during conversations, especially when you’re explaining something.
  2. Learn to make eye contact – When you keep eye contact with clients, you show that you’re paying attention. Eye contact shows that you’re open and responsive to suggestions, ideas, and impressions. However, don’t make too much eye contact. Some people may view it as disrespectful.
  3. Don’t cross your arms or legs –Crossing your arms and legs may be beneficial to your comfort level, but it won’t help your business. This gesture can come off as being defensive. For some people, it’s difficult to display the correct emotions they’re feeling. So, even if you’re not sending a negative message, clients will think that you are. Pay attention to your behavior especially during consultation and appointments.
  4. David Sanderson
    MyCuts Founder

Share your clients these tips if they want pastel hair

Tues, 25 Apr.

How many of your clients came to you with pictures taken from Pinterest and Instagram and asked you to dye their hair in a pastel color similar to the one from the photos? You are a specialist, and you know that pastel colors fade when you wash the hair, but your clients do not know that the pictures are taken immediately after the model has painted their hair. This year was the year of fantasy inspired hair, and the focus was in particular on unicorn pastel hair. If you check the feed of your Instagram account, you will notice that glitter and pastel colors seem to have taken over the world of hairstyle. Every day clients step into your salon and ask you to dye their hair to fit this magical-color trend. But how many of your clients know how they should care for their mystical color? You have the role to tell them that it is not as simple as they might think.

They will have to schedule multiple sessions to get the color they want

If you have clients who have colored their hair in a darker shade, or who have natural brunette hair, then you should inform them that they will have to follow a lightening process in order to obtain a pastel shade. You will have to schedule multiple recurring appointments to get their hair light enough to dye it into a unicorn shade. Even if they have virgin hair, it is a lot of work to achieve this look, so they should know from the beginning that it is not an only-session treatment. Also, you will have to check the state of the hair, because even if the client has blonde hair, but it is damaged, then you will first have to care them and restore its health before applying the pastel color on it. Advise them to lighten their hair in stages, so if they want lavender, then can start with a dark violet and slowly make it lighter.

Tell them that they will have to spend a lot of time in the salon

You should tell your clients that this transformation takes a lot of time, and if they want to dye their hair in pastels, then they will have to check with you to make sure you're available for several hours for a particular day. You will have to extract their previous color, to lighten their hair, apply a new color and cut the hair. They will have to spend at least three hours in the salon chair.

Eccentric color do not last long and require high maintenance

Pastel colors do not contain oxidative tints, and they do not permanently change the pigment of the hair. It is your role to inform the clients from the beginning, because they have to know that they will have to make an appointment every eight weeks to maintain the color. Also, they will need to learn how to care for the hair after they dye it, because this is the only way to extend the shade’s life. If they change the shade of their hair constantly they should expect it to fade faster and to spend a lot of time and money during the process.

David Sanderson
MyCuts Founder