Blog

Customer Service - The Best Advertising Method

Tues, 23 May.

It seems that the big secret about a successful business has been discovered: excellent customer service. When you offer flawless products and professional services, the clients will be satisfied and the price will no longer be an issue, so it’s a win-win situation. Experts have explained that if customers receive the due attention and feel valued, they will definitely come back to you and even promote your business to their acquaintances. As far as hair salons are concerned, the first impression is extremely important and you should do your best in order to show your clients how much you actually appreciate them. Here are some ideas that are easy to implement, which will guarantee customer service excellence and thus free advertising.

Pay attention to the smallest details

If you do not, your clients will definitely do it, and this is actually normal. If you want to check the professionalism of a salon, you will analyze everything and notice even the things that might seem insignificant. For instance, most people pay attention to the bathrooms or tools, in order to find out about the hygiene of the salon, which is pretty common. Make sure you have everything organized impeccably, not only on the surface. Think about all the aspects that will make your customers feel comfortable and appreciated: design a special waiting room, make sure this is used only if they arrive early – not because you are late, and offer them material to read or a beverage as they wait.

Make them feel like a star

You should strive to offer your customers more than the standard services. Since you own a beauty salon, you should know that your clients come here to feel pampered and spoiled, so you should do your best to ensure they have a pleasant experience. The first step towards this is knowing your target. Fortunately, nowadays there are specialized pieces of software that can help you have an organized database with all the relevant information you need to know about your clients. This way, you will get to know their preferences and tastes, and instead of waiting for them to tell you what they want, you can simply suggest the most suitable alternative or offer them a personalized package. They will appreciate your professional advice and the efforts you are making to understand their needs, and will definitely choose you the next time they need similar services.

Let them know their opinion matters

Knowing that they have the final say is extremely important for your clients. Listen to their requests, strive to offer them exactly what they need, and make sure that in the end, you ask them if they are pleased with the result. This may seem a cliché, but most customers feel relevant if they are asked their opinion. Try to do this as informal as possible, because some official feedback forms may be intimidating and most people will not be honest if they have to write down their suggestions. Ask as friendly and polite as possible, and encourage them to be sincere by telling them that it is a manner through which you want to improve your whole business.

Tamren Sanderson
Marketing Director

How to Drive Your Hair Salon Forward – The Prerequisites of a Successful Business

Tues, 27 Apr.

In the United States, the hair salon industry generated a colossal $50 billion in sales in 2014, compared to $44 billion in 2009 and the numbers are expected to grow even more. These profits, made public by the Statistics Portal, are very encouraging for hair stylists and beauty aficionados who want to bring their contribution to the industry, but profitability is not the only side of the coin. There are approximately 1 million establishments throughout the U.S., which triggers fierce competition levels, not only for startups, but also for larger salons. To stay competitive and drive your business forward, you have to develop a powerful and feasible business plan as well as innovative business strategies that can attract new clients and build the loyalty of existing ones. Here are several points that every entrepreneur should keep in mind.

Identify your salon’s location and niche

Before opening your establishment, you have to decide what niche it will be addressing to and then identify the location of that niche. Do you want to open a small neighborhood salon or aim high and have an exclusive establishment in a select area? Both options have their benefits, but, no matter what you choose, make sure you understand your clientele’s needs, expectations, standards and financial possibilities. The salon has to be visible, situated in a circulated area and appeal to your niche through its exterior and interior design. If you are targeting a particular age demographic, then your choice of staff, products and prices should reflect that. If you’re not sure what your potential customers would like, don’t hesitate to conduct surveys in the area.

Provide exclusive hair care and hair styling products

American drugstores provide a wide variety of options when it comes to hair care brands, but most people going to a hair salon want hairdressers to use professional products, even if these are more expensive. They want to be pampered with quality treatments that are normally out of reach. Some salon clients only come here for special occasions and when they do, they expect something special. One particular segment that is poorly represented on drugstore shelves is the one of organic brands, even though the demand is increasing. More and more people are seriously considering switching to gentle, natural, sulphate and parabens-free products, so if you know your customers like that, find a brand to collaborate with. Your salon doesn’t have to be the only one in town providing a certain brand, but it would be best if your selection of products weren’t identical to all the other establishments within a few mile radius.

Use modern marketing to build loyalty

Hair salons might be some of the oldest establishments, but that doesn’t mean that their practices have stayed the same, especially not in terms of marketing. Unfortunately, being good at your jobs no longer guarantees fame and you have to use modern marketing tactics to grow your business. Turn to the online world to reach new customers and build loyalty. Use social media to engage people and promote your salon: for example, you can organize giveaways and contests on Facebook and Twitter or send coupon codes to loyal customers. Another trick would be to list your business on Google Places and promote it locally.

Tamren Sanderson
Marketing Director