Blog

Why Every Hair Salon Needs a Scheduling App

Tues, 29 Nov.

Salon apps offer a distinctive advantage over the competition. The importance of using a mobile scheduling app is undeniable, as it can help you boost productivity, increase retention and the number of referrals, as well as help you manage your inventory and appointments better. For a small business, a salon app can really make a difference. It represents an easy and innovative way of connecting with customers, as well as a method of opening new marketing channels and boosting the business cost-effectively. Hair salons and barbershops require careful appointment managing and inventory tracking, because they depend on retention and referrals and scheduling errors are very bad for the business. Few people go to the hair salon on the spur of the moment, because hair stylists generally have their schedule packed and they naturally prioritize appointments. This means that this type of business depends on the ability of the stylists to manage their clients and appointments. Salon apps make this task a lot easier, giving hair stylists more time to focus on their clients

Automatic appointment reminders

One of the most important reasons why you should use a salon app is the fact that it can help you decrease the number of missed appointments and scheduling errors. After working in this business for some time, you will notice that people often forget about their hair salon appointments. With automatic reminders and appointment confirmations, you will no longer need to worry about this problem. After receiving a reminder, your clients will most likely show up next day even if the appointment was made a month prior to that. This feature will also increase client satisfaction, because trying to book another free spot to a salon on such short notice is very difficult, so forgetting about the initial appointment is terrible for clients too. The automatic reminder is an excellent feature that will help both sides.

Innovative client management options

Hair salons should try to focus more on their clients to ensure the success of their business, because people tend to stick to the same salon their whole life, if they are happy with their service and are given the opportunity. Salon apps that offer intuitive client management options, will ensure that your employees will be able to connect with clients faster and easier. Apps can organize clients and gather detailed information about each one of them instantly. This goes beyond learning the name of your clients after a couple of visits and impressing them with your good memory, because you can add preferences, interests, occupation, formulas and specific do and don’ts as well. This feature gives you the ability to offer excellent services and entertain your client better. Once their occupation and interests are figured out, you can easily find a topic of discussion and make them feel like time is flying by. Having a good time at the salon or barbershop is definitely part of the reason why people return.

Tamren Sanderson
Marketing Director

Beauty Salon Industry Trends That Every Business Owner Should Know

Tues, 09 Oct.

As society puts a greater importance on looks, individuals have become more and more demanding regarding the services they receive when they visit a beauty salon. As a result, the salon beauty industry has had to develop accordingly and all salons need to adapt to the market requirements in order to survive. These are the main market trends that specialists have noticed as far as the beauty salon industry is concerned:

A diversification of services

Gone are the days when you could only get a classic perm and a regular hairstyle at your local salon. These days, salons offer everything from styling, shampooing, coloring and anything else under the sun. Hairstyles and hair trends are just like anything else: they evolve every season and stylists need to keep up with the demands of their clients if they want to retain them. As a salon manager, it is important to invest in professional trainings for your employees, to have the certainty that they can offer any type of service a potential client might request. At the same time, salon managers should support their stylists with high quality products, because regardless of a stylist’s talent, if they aren’t using quality products, their work will be in vain.

An increased value placed on the salon experience

Much like beauty trends, beauty salon customers do not visit these establishments only to get a haircut, but rather, they are interested in the entire experience. Of course, the hairstyle they get needs to be impeccable, but the overall ambiance is also important. This is why many salon managers choose to invest in relaxing music, décor and other details that will make the experience of their clients perfect. Many salons now offer refreshments and/or treats to their clients, scalp massages before the actual haircut and generally anything else the client might want.

Promptitude from the service provider

All clients expect to receive their services promptly, as few people have the patience to wait for half an hour before their stylist can see them. Basically, everyone expects to get on that chair as soon as they enter the salon. Mixing up appointments or not having a certain product available is no longer an option for salon managers, because they risk losing their clients in the favor of other salons that have invested in the necessary booking and management software. As a service provider, you need to be able to make appointments on the go, even when you are not at the salon as well as confirm or alter the appointments of those who request it. Salons use dedicated apps and software just as much as any other business that works directly with its customers and this technology helps them to improve the quality of their services and client retention.

To conclude, these are the main trends that any beauty salon manager should know and follow. Since the competition in the beauty market continues to grow, the ability to successfully adapt to the expectations of the clients plays an important part in the success of a beauty salon.

David Sanderson
MyCuts CEO