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How to Drive Your Hair Salon Forward – The Prerequisites of a Successful Business

Tues, 27 Apr.

In the United States, the hair salon industry generated a colossal $50 billion in sales in 2014, compared to $44 billion in 2009 and the numbers are expected to grow even more. These profits, made public by the Statistics Portal, are very encouraging for hair stylists and beauty aficionados who want to bring their contribution to the industry, but profitability is not the only side of the coin. There are approximately 1 million establishments throughout the U.S., which triggers fierce competition levels, not only for startups, but also for larger salons. To stay competitive and drive your business forward, you have to develop a powerful and feasible business plan as well as innovative business strategies that can attract new clients and build the loyalty of existing ones. Here are several points that every entrepreneur should keep in mind.

Identify your salon’s location and niche

Before opening your establishment, you have to decide what niche it will be addressing to and then identify the location of that niche. Do you want to open a small neighborhood salon or aim high and have an exclusive establishment in a select area? Both options have their benefits, but, no matter what you choose, make sure you understand your clientele’s needs, expectations, standards and financial possibilities. The salon has to be visible, situated in a circulated area and appeal to your niche through its exterior and interior design. If you are targeting a particular age demographic, then your choice of staff, products and prices should reflect that. If you’re not sure what your potential customers would like, don’t hesitate to conduct surveys in the area.

Provide exclusive hair care and hair styling products

American drugstores provide a wide variety of options when it comes to hair care brands, but most people going to a hair salon want hairdressers to use professional products, even if these are more expensive. They want to be pampered with quality treatments that are normally out of reach. Some salon clients only come here for special occasions and when they do, they expect something special. One particular segment that is poorly represented on drugstore shelves is the one of organic brands, even though the demand is increasing. More and more people are seriously considering switching to gentle, natural, sulphate and parabens-free products, so if you know your customers like that, find a brand to collaborate with. Your salon doesn’t have to be the only one in town providing a certain brand, but it would be best if your selection of products weren’t identical to all the other establishments within a few mile radius.

Use modern marketing to build loyalty

Hair salons might be some of the oldest establishments, but that doesn’t mean that their practices have stayed the same, especially not in terms of marketing. Unfortunately, being good at your jobs no longer guarantees fame and you have to use modern marketing tactics to grow your business. Turn to the online world to reach new customers and build loyalty. Use social media to engage people and promote your salon: for example, you can organize giveaways and contests on Facebook and Twitter or send coupon codes to loyal customers. Another trick would be to list your business on Google Places and promote it locally.

Tamren Sanderson
Marketing Director

Features Salon Scheduling Software Should Have

Tues, 10 Mar.

Having a salon these days means much more than having talented stylists. While they are definitely one of the most important assets a salon could have, considering the increased competition on the beauty market, excellent customer service also plays an important role in the success of a beauty salon. From the moment a person calls to make an appointment, to the one when they leave the salon fully satisfied with the results they have obtained, everything will determine if that particular person will return to that salon or if she will look for a different one. This is why investing in high quality salon scheduling software is a good decision. But what exactly does professional software have to offer?

Enables accurate appointment booking

On the one hand, it allows users to make appointments and have the peace of mind that these appointments will not get lost or mixed together. This is by far one of the worst things a salon could do and something that few people are willing to forget. You visit a salon thinking that your day will be so much better, only to realize that you were double booked and your plans have been completely ruined. Chances of your returning to the same salon are usually minimal. This is exactly what salon scheduling software can spare owners from. On the other hand, this type of software is the perfect tool to create a client data base and properly advertise your products and services when you have special promotions you want to let people know of. You could ask your clients for their emails or phone numbers and message them every time you want to share your exciting new offers with them.

Keeps your inventory stocked

In addition, dedicated software can help salon owners keep a track of their inventory. Many stylists only realize they are out of a certain product when on of the clients request it. Good software will manage to prevent this from happening again, as managers can always keep a close eye on their inventory and determine what needs to be replaced and when it is the time to order some new products. Don’t worry if your salon is still new on the market and you do not have as many clients as you wished, because there are dedicated salon apps that are free for a certain number of appointments. So start implementing this type of software and soon enough people will begin to appreciate your professionalism and involvement.

Happy clients equal successful salons

When you choose to implement salon scheduling software that enables you to promote your business and keep a track of your inventory, you can be sure that clients will soon begin to appreciate how well-organized your business is. Professional salon scheduling software can definitely make or break the success of a salon and help new managers be successful much faster. Professionalism will definitely be appreciated by everyone, especially when it comes to beauty salon clients. You might think it an unnecessary investment, but once you see all the benefits that you receive, you will be glad for your decision.

David Sanderson
MyCuts CEO