Blog

Salon scheduler software: the key to success

Tues, 17 Jun.

While success has a clear definition, not every salon owner has the same perception of what it means to be successful. In broad terms, being successful means achieving the desired result. With regards to the hair salon industry, being successful is synonymous with having increased profitability and client retention. Surprising or not, the triumph of your business is determined by how you are able to carry out your tasks. You have to take into account aspects like hours of operation, but, most important, you have to be able to cater to the needs of many different people. Time management is of the highest importance when it comes to transforming your hair salon into a successful one. Even if the maximum number of clients can be accommodated in your schedule, if you do not manage your time in a profitable way, you will lose more than you gain. So, what is there to do? Well, consider using salon scheduler software.

Do not let time manage you

Most salon owners feel overwhelmed during a busy day at the salon. It is no wonder that salon owners are overworked when they are required to serve a large number of clients. In addition to serving clients, hair salon mangers have to face other challenges of the business. For example, they have to work long hours to manage the appointment book. If you are a new owner, then you will most likely be tempted to do the work yourself instead of delegating responsibilities. This is not necessary a bad thing since tending to appointments will ultimately allow you to manage your time in an effective way. However, you should keep an open mind and make the transition to online booking software. A proper appointment system helps you maintain an efficient salon and helps you overcome the challenges related to owning your own business.

Using you salon time more effectively

If you do not use your time efficiently, the result will be chaos and confusion. Instead of using an old-fashioned paper appointment book to arrange clients’ appointments, you should rely on an online scheduler. Traditional booking systems are quite inefficient and in the long run you will waste both time and money. On the other hand, a salon booking app makes it easier to determine which clients will be seen and how much time to allocate to each single one. There will be no more entries crossed out and you will not risk having entries written in the wrong box. Similar to any business, there will be occasional delays, but at least you can manage such situations with calm as well as a polite attitude.

Space for noting details

Retaining existing customers is a lot easier than trying to win over new ones. One aspect of a salon that will keep clients coming back is by ensuring a great experience. Clients go to the salon for consistency, not just a simple haircut. A salon scheduler software will provide you the space you need for appointments as well as preferences. The more information you have about a client, the better. When you put in extra effort, the client receives the experience that he/she deserves and will expect the next appointment. So, make sure you have pertinent information.

Tips on great customer service in hair salons

Tues, 14 May.

In the service industry, excellence seems to be the only solution companies have if they want to survive. The market is more and more competitive, which is why no matter what type of business you are running, you need to make sure your clients receive the best they could ever wish for. Nowadays, customer service has become increasingly challenging, especially since marketing experts have reached the conclusion that it plays a crucial role in the success of any entity. For businesses where employees have to interact directly with their clients, such as hair salons for example, this is even more demanding and critical. However, in a marketplace dominated by performance, excellence is the ultimate solution. This means that you must not only offer highly quality services, but also make sure your customers stay engaged and support and promote your business. Here are some management, marketing and conduct tips you can implement in order to make sure you transform your clients into promoters.

1. Hire professional staff

Your people are your business’ mirror. For this reason, you need to make sure you only hire well trained staff, able to provide your customers with the best services in terms of hair dressing. Whether they are visiting you for a new haircut or they want a sophisticated coiffure, your staff should be prepared to go above and beyond to leave the clients satisfied. They have to be experienced, dedicated, professional individuals, up to date with the latest trends of the industry and able to perform flawless tasks, no matter what.

2. Pay attention to details

When they visit hair salons, customers have hundreds of options and demands. Taking into consideration that the market has exploded in the past years, there are as many choices as there are customers. That is why one of the most popular winning strategies that will help you engage clients is attention to detail. This enables you to see what others are missing and come up with something original and catchy. Small gestures such as offering a drink and designing a comfortable waiting room can transform you in people’s first choice in terms of hair dressing salons.

3. Perfect clients’ experience

Unlike other services, the ones provided by hair salons are way more personal. As a consequence, they require more attention and involvement. Most customers will visit you because they want to enhance their looks and forget about day to day routine. So try to offer them the ultimate relaxation experience. Create a peaceful environment, use quality materials, play nice music and make sure your staff is extremely polite.

4. Offer consultation

Most hair dresses are exclusively doing their jobs, without offering their customers follow up possibilities. You do not have to be one of them. Train your staff to be as useful as possible and even share some of their tips and trick with clients. This way, the services you provide have a long term effect and people are happy to come to a place where they can actually get relevant information about hair care routine.