Easy steps to improve your hairdressing salon business
Tues, 20 Nov.
If you are the owner of a hairstyle salon, you probably know how difficult it could be to improve your business. Not to mention the fact that the competition is very high in this industry, due to the fact that it has proved to be a very successful business idea. But, there are, however, some steps that professionals recommend for those who are at the beginning of their career, in order to make their salon more appreciated by clients. The following from the list below are considered the most important. Therefore, they should definitely be taken into consideration.
Having a well-organized business
What does this mean more precisely? It means that the beauty salon owner should take into consideration some important aspects such as: the management of the clients, the inventory of the products, the way the appointments are done and the list may continue. And doing these things only with the help of a pen and an agenda is not highly recommended. This is the reason why investing in haircut salon software, which is able to do this for you, can be considered as the best solution. You can try MyCuts, for example, which is becoming more and more popular in places like the United States.
Actually, in order to understand how things really work, this software can help you and your employees to minimize the work when it comes to making appointments. The app allows you to see the status of a client and to organize your activity better. This software also proves a real necessity in order to avoid conflicts, which may appear between your hairstyle designers and the clients. Moreover, the possibility of quickly creating an appointment is very important too.
And if you want to increase the number of clients who are engaged to your website, you can create some email marketing campaigns. Believe it or not, these campaigns are still working and people still want to know about promotions.
Decorating the haircut salon in a friendly way
Believe it or not, an important aspect of this is music. It is said that music can change the atmosphere from a hectic environment to be feel like a more relaxing one. So when your clients are waiting for their service, they can sit back and relax listening to the music. And if you want, you can put some magazines our there too for an enjoyable read. Furthermore, be careful how you decorate the salon. A very common mistake, which is done by hairdressing managers, is choosing some colors which are not so appropriate when decorating the salon space.
Hiring only good professionals
Be careful! A good professional is not only that person who is able to cut clients’ hair in a perfect way, but also a person who is able to act tactful and listen to clients when they have something to say. Even if it seems hard to believe, people have the tendency to talk a lot about their life and problems when they visit a hair dressing salon, especially if they feel relaxed. So, try to advise your employees to act friendly and to smile more often.
Ideas to keep your salon clients coming back
Tues, 27 Oct.
People from all corners of the globe decide that they want to become a hairstylist, their decision being driven mostly by the fact that they like working with hair. However, being a hairdresser involves more than cutting and using basic hair tools. What you need is to know how to market yourself and your services. Your growth and your business depend mainly on customers. In fact, building a strong clientele is essential for your career in cosmetology. Equally important is making sure that the clients don’t leave you. Getting people to come through the door is not enough anymore. If you want customers to keep coming back, you have to keep them happy. The key to success is making clients fall in love with your business. The question is now how do you get salon clients to return to you? To promote repeat customers, keep in mind the following tips.
Hear and pay attention to your salon clients
Part of your job as a hairdresser is to listen to what your clients are telling you. This is a sure way to stand out from the competition. If you are not listening to your customers when they come into your salon, they will switch to a competitor and never return to you again. What customers want is to know that they matter. Therefore, is it worth making the effort to learn what they like and dislike. Keeping a record of customers’ preferences has never been easier. All you have to do is use beauty salon software. Besides being able to manage appointments, you can record information like what style or cut you did last time or how the customer’s hair behaves. While this may not seem as much, you will see that clients will be happy to come back to your beauty center.
Email your salon clients reminders
Getting the client to rebook is not simple, but you have managed to accomplish this. However, this does not mean that you should sit back and relax. Salon clients have the tendency to forget all about their appointments and you cannot really blame them. People at present live busy lifestyles and this is the reason why they miss their appointments. As a hair stylist, you will have to re-educate your customers. More precisely, you have to send reminders to those customers who are not devoted to their next appointment. This is where having a hair salon app comes in handy. The software allow you to store clients’ email addresses and, most important, send reminders. Unkept appointments will cost you, so notify customers of their upcoming appointment.
Reward salon clients that rebook
Maybe you do not have the means to run successful marketing campaigns, but you can reward those customers that have not rebooked for a long time. A loyalty program is necessary if you do not already have one set up. What you can do is offer promotions to clients that have not scheduled their next appointment. If you cannot give the customer points for every dollar they spend, you should at least offer a free cut once in a while. The bottom line is that you want customers to know that you have been thinking about them.