At MyCuts, we know that one of the best ways to market your hair salon is by creating a professional, attractive website for your potential customers. Not only will having a professional hair salon website attract new customers to your business, but it will also detail all of the services that you offer, introduce your team of stylists to the public, and give you an edge over competitors who have yet to take the important step of creating a website for their hair salon.
Put simply, if you don’t have a website for your hair salon, you’re missing out on valuable opportunities. Not only are you missing out on potential clients who may be searching for a new hair salon, but you are also missing out on talented prospects who are looking for the right place to work. Think about it: can you really afford to give those things up? The answer to your problems is a hair salon website that you can depend on.
How to Craft a Hair Salon Website That Attracts Customers
So how can you go about making your own hair salon website? After all, you may not have any technical knowledge and may be feeling a bit overwhelmed about where to start. Luckily, MyCuts has a few helpful steps that will act as your guide throughout the process. Following these important steps, you can set up a professional hair salon website that wows your customers in no time!
Decide Whether You Will Build the Website Yourself or Hire an Agency
The first step you need to take when building your hair salon website involves determining whether you will be building the website yourself or hiring an agency to create it for you. If you think you’re incapable of building a website but are reluctant to spend the money to hire an agency, we have good news: building a website is easier than ever with website building platforms.
There are a number of great website builders for salons available today that grant you the ability to create a professional looking website you can be proud of without any need for the technical skills. Going this route is by far the cheapest option. That being said, you need to take into account the time you’ll be spending creating your website yourself as well as the fact that hiring a pro may increase the amount of sales you see from your website in the long-run. Decide which route you want to take and go forth with confidence! If you decide to take on creating a hair salon website yourself, follow these next steps!
Gain Inspiration From Other Salon Websites
If you’ve decided to create your hair salon from scratch on your own, it can be very helpful to gain inspiration from other salon websites. This is because by following the example set by successful salons, you can recreate their efforts and do it even better, setting your hair salon apart from the rest! Taking a look at the websites of other successful hair salons will give you ideas in terms of the design and functionality of your website and, armed with that knowledge, you can make informed decisions in the following steps.
Decide on a Good Domain Name
Next, you’ll want to decide on a domain name for your hair salon website. If you run a serious salon business, you need to make sure that you choose a domain name that is a “.com” address for your website as well as staff email addresses. This doesn’t cost much and gives your hair salon website a more professional feel. It’s also a good idea to choose a domain name that consists of your salon name only. If this is unavailable, however, you can add slightly more details to it. Just make sure that your salon’s name is in the domain name so that customers can find you online easily!
Design Your Hair Salon Website
Now, on to the fun part! After all, if you’re a salon owner, you operate in the fashion and beauty industry. This likely means that design is an important part of what you do on an everyday basis. Stretch your creative muscle when it comes to designing the perfect hair salon website! Your customers need to look at your hair salon website and see that you have an eye for design before they give you permission to cut, color, and style their hair. Create a great and lasting first impression by designing an attractive hair salon website that takes their breath away! Always prioritize function over flashy, test your website’s design on mobile devices to make sure it is functional, make it obvious that you are a hair salon, and make your website as fast as possible. Following these key principles when designing your own website, you can’t go wrong!
Add All of the Important Information About Your Salon
Once you have created a great design for your hair salon website, it’s time to add the important information to your website. This includes a homepage with an easily found “Book Now” button, your salon’s location, your salon’s phone number, your hours, and other critical bits of information about your salon including your services, credentials, and your salon’s overall story. Make all of these pieces of information easy to find to offer your new customers the most convenience possible!
Feature Images That Represent Your Hair Salon Well
A website without eye-catching pictures isn’t a very good website and that goes double for hair salon websites! An image is worth a thousand words and you can say a lot about the quality of your hair salon by adding images that represent your hair salon well. We recommend having a section on your website with pictures of your work, the inside of your salon, and pictures of your staff so that new customers can get to know them by face. By adding pictures, your new customers will feel as though they know what to expect from your salon- making them much more likely to call to book an appointment.
Promote Your Hair Salon Online
Finally, once your hair salon website is live and ready to go, it’s time to start promoting it online. A few of the best ways to get your new hair salon website before the eyes of your customers is to run Facebook Ads promoting it, setting up social media profiles, and learning a little bit about boosting the SEO of your hair salon’s website. By taking these steps, you can direct traffic to your website and gain more customers in no time!
Make Booking Appointments Easy With the MyCuts App!
Now that you know the important steps you need to take to create a professional hair salon website and gain more customers, you’re bound to have more business than you ever thought possible. With so many customers interested in booking appointments, you need an easy, stress-free way to book those appointments. That’s where the MyCuts App comes in!
The MyCuts app makes it easier than ever to schedule your hair salon clients, organize your schedule, and even track your inventory. When the new customers start calling to book appointments at your hair salon, you’re likely to be really busy and there’s no better way of managing the chaos than with our handy app. View our demo today to learn more about how MyCuts can make scheduling, managing clients, and tracking inventory easier than you could have ever dreamed!