How to Promote and Market Your Salon During COVID-19Tues, 27 May.
Since COVID-19 closed the doors of many hair salons around the country, many hair salon owners are wondering how to promote and market their hair salons during the pandemic. Ask yourself one question: what are your competitors doing right now? In all likelihood, they’re trying to think of the best ways to market their salons despite the pandemic.
If you panic and neglect to market your own hair salon during these uncertain times, you’ll be leaving yourself wide open to your competitor’s marketing efforts. For this reason, it’s important that you know exactly how to promote and market your salon during COVID-19. Now isn’t the time to panic! MyCuts is here with a few ways you can successfully promote and market your salon whether your doors are open for customers or not.
Communicate With Your Salon Clients
Although your first reaction during the COVID-19 pandemic may be to cut the budget and lay low until the pandemic has passed, it is a better time than ever to stay in communication with your salon clients. Think of it this way: if you were to lay low and save money on marketing right now, you are leaving yourself wide open to have clients stolen by your competitors. How much will losing clients once your doors reopen cost you? If you’re like most hair salons, the answer is probably a lot. For this reason, it’s more important than ever to stay present in the eyes of your clients.
Although your hair salon may be closed due to the pandemic currently, that doesn’t necessarily mean you can put your faithful clients on hold until everything has passed. If you do, you’ll pay a serious price when you reopen. Instead, maintain regular and consistent contact with your customers. This is key to ensuring that your loyal clients return to your business upon reopening and not your competitors.
With everyone being online more than usual right now, now is the perfect time to stay in contact with your most loyal patrons on social media and your website. Up your social media marketing game by regularly engaging with social media posts and update your website with new blog posts that your current client base will enjoy reading. This is the best way to keep them confident in your ability to provide valuable services for them once your doors finally reopen.
Improve Your Client Offerings
Whenever a business is able to bounce back from a crisis, this isn’t due to simple luck. Rather, it’s because that business did the necessary work to ensure they would have a client base to return to upon reopening their doors. But how?
One of the best ways to market and promote your business during COVID-19 is to improve your client offerings. There are things you can do right now to ensure a better hair salon environment for your patrons once your doors reopen. One of the best ways to identify ways that you can offer a better experience for your clients upon reopening is by asking them directly! Send a few questions to your most loyal customers to identify areas where your salon can improve. Here are a few questions you may consider asking to identify problem areas that you can work on right now:
- What do you love most about visiting my hair salon?
- What could we do to make your experience even better?
- How did you first learn about us?
- How was the phone/online booking process?
- How can we improve our website for a better experience for you?
- What would you like to hear about on social media during the coronavirus?
Take the answers to these questions and use them to create a better salon experience for your clients right now. Now is no time to sit idly by and wait for the customers to return. Be proactive!
Focus on Salon Marketing Communications
Now is the time to be devoting all of the effort possible into your marketing communications. This is a surefire way to ensure that you have clients ready to visit your hair salon once it’s safe to open your doors again. Here are a few practical steps you can take to successfully market and promote your business during COVID-19.
Get on Social Media
It’s a better time than ever to be on social media. Many of your most loyal customers are spending their days scrolling through social media so it’s more important than ever that you are maintaining a consistent presence there. Turbo-charge your hair salon’s Facebook page by offering quarantine tips and tricks related to hair and beauty. Reply to any comments that your salon’s social media pages receive during this time. Promote your latest offerings across all social media platforms. Now is the time!
Use Online Reviews to Your Advantage
Social proof in the form of fabulous reviews is one of the best ways to promote your hair salon during COVID-19. After all, 72 percent of consumers say that positive reviews make them trust local businesses more. This goes for your hair salon too. If you don’t already have a system in place to encourage past clients to leave you a review on Facebook, Google, or Yelp, now is the time to hit the drawing board and come up with a plan. Get out there and earn those reviews while your doors are closed! This will improve your chances of returning to a large customer base once your hair salon reopens.
Boost Your Local Marketing Efforts
Although we may be practicing social distancing right now, there is no better time to focus on reaching the customers in your local community online. One of the best ways to boost your local marketing efforts is by collaborating with like-minded, local businesses with a similar target audience to your salon. This is a low-cost yet highly effective way to promote your business during COVID-19. Use your current downtime to reach out to other local businesses in your area and map out how you can support each other with promotions and marketing during these uncertain times. It will pay off in the long run!
Use MyCuts to Schedule Customers Once Your Salon Reopens!
If you take the steps highlighted above to promote and market your hair salon during COVID-19, you will be opening your doors to a slew of customers once it’s safe to reopen. For this reason, you’ll need the power of MyCuts to schedule and book your appointments in order to alleviate the chaos.
The MyCuts app makes it easier than ever to schedule your hair salon clients, organize your schedule, and even track your inventory. When your doors reopen you’re likely to be really busy and there’s no better way of managing the chaos than with our handy app. View our demo today to learn more about how MyCuts can make scheduling, managing clients, and tracking inventory easier than you could have ever dreamed!