MyCuts

From Paper to Digital: How to Start Using Tech to Grow Your Hair or Beauty Salon

From Paper to Digital: How to Start Using Tech to Grow Your Hair or Beauty Salon

For most businesses, growth is the ultimate goal.

Enjoying greater profits, a well-known brand identity, and even the possibility of expanding into different locations can all mean success for your salon business.

But here’s the thing - while growth doesn’t happen by accident, it doesn’t have to be infinitely challenging either.

Simply updating a few of your paper-based processes to a tech-based alternative can help you see profits soar and customer satisfaction rates skyrocket. Here’s how.

Speed Up Your Booking Process (and Reduce Errors)

Automation is your new best friend when it comes to reducing your manual workload and the friction involved in your customer journey.

Friction is one of the things most likely to put customers off booking an appointment at your salon.

If they have to call a few times before getting through because your stylists are busy with clients, they’ll likely head straight to a competitor who boasts a more straightforward booking system.

Loyalty program ideas for your hair salon business include offering a free cut or giving a free haircare gift after a certain number of visits, or allowing clients to accrue 'points' when they buy your services, which they can redeem for future services or products.

The solution?

Allow your clients to book their appointments easily and painlessly through the use of an app.

Use Virtual Imaging

How many times has a client come into your salon wanting a pixie cut or micro blading, only to realize the end result is not what they had in mind?

Virtual imaging can make disappointed customers a thing of the past.

The global artificial intelligence market is growing at a rate of 36.62 percent - and for good reason.

Using new AI imaging technology, customers can try out new hairstyles and colors to see whether that sleek bob is actually their style. That way, they’ll give you a better idea of what they actually want and will likely be happier with the result.

Manage Clients From a Virtual Dashboard

Keeping all your clients’ contact info in one place makes it easier than ever to stop wasting valuable time (and paper) on manual tasks.

Using an app with a virtual client management dashboard also simplifies your marketing plan by making it easy to send out SMS and emails to multiple clients at once.

Track Your Inventory

Managing your inventory likely takes up a significant amount of your manual workload. And what happens when your manual workload creeps up too much?

You don’t have time left to grow your business through a marketing strategy or work on ways to generate extra income.

That’s where automation comes in, with 88% of SMBs saying automation allows them to compete with larger companies and 69% saying automation reduces time-wasting.

Remove paper-based inventory tasks from your ever-growing to-do list with an inventory tracking app that allows you to see your stock, target, and re-order levels from one dashboard.

All Your Automation Needs in One App

If you’re keen to reduce your paper use and put tech at the center of your operations, look for an app that does it all.

The MyCuts app takes the tasks that comprise the majority of your time and simplifies them, allowing you to save paper, costs, and, most importantly, the time that could be spent growing your business.

Take back your time today, and watch your profits soar.

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