7 Brilliant Ways to Grow Your Salon Hairdressing Business

Running your own business is fun, exciting, and rewarding, but it’s not without challenges. If you want to grow your salon but aren’t sure where to start, we’ve done the work for you by collating seven top tips to supercharge your sales.

Let’s dive in.

#1 - Use Social Media

In the pre-social media days, getting your haircut was a guessing game. Now, you can show customers exactly how luscious their locks will look using social media images and videos.

Make the most of the visual platform, Instagram, by uploading weekly posts and daily stories with store updates and examples of your work.

Bonus points if you can encourage your customers to create user-generated content, such as tagging you in an image of their new look.

#2 - Reduce Your Manual Workload

With 40% of workers spending a quarter of their week on manual tasks, automating your workload has never been more vital. Appointment management is a great place to start.

Use appointment management software to make it easier than ever for customers to book a slot and for you to keep on top of your schedule.

Not only does automation reduce stress, but you’ll also have more time to focus on growing your business and generating income. It’s a win-win.

#3 - Increase Customer Retention

It’s all too easy to focus on attracting new customers and forget to retain your regulars. Loyal, regular customers make up a massive portion of your profits and tend to spend 31% more than new customers.

Introduce rewards for loyalty, such as 10% off every 5th visit or a free product with every 20th visit to show existing customers you appreciate them and entice them back for a follow-up appointment.

#4 - Diversify Your Offerings

Having a diverse income stream allows you to continue making money even during quiet months. Consider selling hair products or even employing a trained make-up artist to offer make-up services for weddings, parties, etc., alongside haircuts.

#5 - Measure What’s Working

Don’t make the mistake of throwing techniques randomly at the wall and seeing what sticks.

Make sure to measure the results of every growth or marketing technique you implement to see which ones to repeat and which to reconsider.

If you see a 40% increase in sales after a particular social media campaign, for example, explore what drew customers in and replicate it in future campaigns.

#6 - Stay Ahead of Trends

Offering services that customers can’t find elsewhere gives you an edge over your competitors. Spend your time researching up-and-coming trends in the world of hair styling and offering services to match before they hit the mainstream.

#7 - Use Google

When was the last time you used Google? Probably in the last 24 hours. Your customers are no different.

Google averages around 89 billion visits per month, and you can reach new customers on this search giant by creating a business profile for free.

Make sure to keep your business page up-to-date, encourage regulars to leave reviews, and respond to all feedback. You can also try using a targeted ads campaign to reach more people in your local area!

There are many ways to grow your business, from appearing on Google to leveling up your social media game. Whatever techniques you use, free up your time to implement them by using MyCuts to manage your appointments - and watch your profits soar!