Manage your hair salon better by keeping your shelves stocked
Tues, 27 Apr.
Is it important to keep a watchful eye on your inventory? Of course! Managing inventory is one of the most important parts of a hair salon business. The products you use are just as essential as the skills your offer salon clients. The stock of your retail and back bar products has to be enough to cater to the needs of clients. However, inventory should not put a strain on your budget. Overhead costs can leave your hair salon with a low profit margin. It is important to order on time and at the right moment. You need to count the stock on a regular basis and keep your displays looking attractive. We will share some advice that will help you take control of inventory management.
Order new hair products
The best time to order new hair products is when you really need them. It depends mainly on your business. It is important to order the right number. How many products should you keep on hand? Well, this should not be a guessing game. There is no point in ordering, for example, hair spray if you already have ten bottles. Know for sure how much product you need to use for any service. You need to have sufficient inventory, without having too much in the storage room. Here is a good tip: make sure your displays are stellar. You should have more than one of each product. The styling products are usually the hot sellers.
Conduct inventory analysis twice a week
To make sure that your shelves are well-stocked, perform an inventory analysis twice a week in the storage room. It is best for the audit to be performed by someone who is not part of day-to-day operations. In other words, someone other than you. Have one of your hair stylists monitor what is moving and what is not. The inventory analysis will show if the stock levels match the expected inventory levels. If they do not, then you have a problem.
Transform your suppliers into assets
When it comes to working with professional suppliers, it is necessary to track the products you use. Why count the leftover quantity each time you want to make an order? Carrying many products will strengthen the supplier-buyer relationship. However, so will involving the suppliers in your marketing efforts. Promote your own products via your suppliers. They will not refuse business and you have the opportunity to make your hair products known. Getting the suppliers involved in your business is one of the best things you can do.
Use hair salon software for inventory management
Inventory management is important for hair salon profitability. By staying informed about the stock of your retail and back bar products, you avoid inventory errors and challenges. Simply put, you will not have too much inventory on hand. But how can you track your inventory? Simple. Use salon software. When you have salon software, you know exactly how many products were delivered to the storage room and how many products have been used. You can add or remove stock from your inventory items without much difficulty. As a business owner, you should embrace technology. Stop relying on those old paper-based registers!
Social Media Marketing Tips for Hair Salons
Tues, 28 Feb.
When running a hair salon, managers and owners might be looking into marketing it on social media. In case they have already done it, they might have not achieved the results that they might have expected. Social media is an effective way to spread awareness about the services and products they offer, engage potential and current customers and create brand loyalty among clients. Social media offers hair salon owners the possibility to reinforce what makes them unique on the market. Social media is increasing and it is crucial for hair salons to know how to get in touch with their clients and use platforms like Twitter, Facebook and Instagram.
Post content that intrigues potential clients
When posting on social media, salon managers have to entice their customers to crave more communication and interaction. The content they are posting has to be interesting and engaging to the people who are going to read it, and the writer has to be sure that they provide readers with new sources of information. It is important to post information, facts and photos that are in line with the salon’s brand image and which are considered appealing by the target audience. For example, if the beauty center has a modern and fun feel, the posts should match this theme. But if it is designed based on an old school theme, then the pictures and tweets should follow this idea.
Facebook should be seen as a key communication tool
Facebook is the perfect tool to post photos, share services and promote unique offers. This platform allows business managers to spread awareness of their brand. A great number of people are members of this social media site; therefore, it is the right medium to communicate with clients. When writing posts for Facebook, it is important to design them in such a way that clients want to offer their opinion on the subject. For example, questions can be a great way of starting a conversation with customers. Also, it is important to post a lot of pictures, because Facebook is an amazing visual medium.
Social media on Instagram
Instagram is seen as the newest member of the social media family. By posting pictures on this social media website, salon managers market their business and show potential customers the fun part of their services. It is important to post quirky photos that follow their brand theme. When posting on Instagram, it is important to use trending hashtags, because in this way more users will be drawn to the Instagram profile, and will find about the salon’s existence. It is important to use hashtags that point to the location of the salon. In this way, potential customers will know of the location of the salon when they’re looking for a beauty center near them. It is important to showcase the stylist’s talent with before and after pictures. Instagram can be used to show the results obtained in the salon. These pictures have the power to grab clients’ attention, so it is important to post them regularly. These media marketing tips help businesses gain new clients, retain them through brand loyalty, and create an interactive relationship with them.