Blog

Reevaluating Your Business Resolutions for 2016

Tues, 04 Mar.

Believe it or not, it’s already MARCH of 2016! So hopefully you’ve been able to put into practice at least some of the business resolutions you set out at the beginning of the year. If not, don’t fret, the year is still young, so it’s a good time to evaluate your performance and develop a precise marketing strategy for your hair salon. Before you get back into the game and lose focus in the whirl of appointments and supplier meetings, take a step back and set some business goals for your hair salon. Of course, every business is different and it’s up to you to customize your strategy, but we can offer you several starting points.

1. Analyze your local market

The way you adapt to local requirements is one of the factors that influence your success rate. At the beginning of a new year, try to focus not just on your salon, but also on the big picture. Find out what new salons are emerging as potential competitors and which have gone out of business and why. More importantly, identify market trends and try to estimate the potential impact they could have on your business. One of the biggest rules in the world of hair salons is that you should be flexible and it all starts by understanding the demands and standards in your area.

2. Get customer feedback

As a business owner, you have use two sources to find out the direction where your business is headed: figures on paper and direct customer support. You cannot analyze one without the other. Understanding profit rates by looking at figures at the end of the year is obviously essential, but your feedback should also have a human element. Create a customer feedback form and ask your clients to fill it in, either online or in person. This way, you can find out if they are satisfied with your staff, services and products. Apart from the fact that you will get free suggestions for improvement, you will make your clients feel important and valuable.

3. Step up your social media game

Customer relations don’t end when the client walks out the door. On the contrary, they should continue online. By establishing a strong social media presence, you can keep in touch with your clients, promote your salon and let people know when offers are available. Needless to say, after you gain enough followers on Facebook, Twitter and Instagram, you can start collaborating with bloggers and vloggers and organize contests and giveaways! For best results, hire a social media expert to oversee your online activity.

4. Be more organized

Don’t get lost in appointments and lose track of your inventory! Start a fresh new year by being more organized and streamlining hair salon operations. As always, MyCuts is here to help with user-friendly appointment scheduling, client management and inventory tracking features. We’ve also released an iPhone and iPad app for MyCuts, check it out here.

5. Do a SWOT analysis

This is a professional step that usually requires the assistance of a business development expert, but, when done right and translated into real actions, it can help your hair salon stay ahead of the game. SWOT stands for “strengths, weaknesses, opportunities and threats” and it’s basically a comprehensive analysis of your business. It helps you understand which things should be kept and which should be eliminated. It also helps you discover possible ventures and market threats you should watch out for.

David Sanderson
MyCuts Founder

Smart Ways To Keep Track of Inventory

Tues, 13 Jan.

Any business manager recognizes the importance of monitoring the inventory because without it, they cannot purchase necessary supplies in order to meet customer demand and at the same time limit wastage. Salons in particular need to have accurate records of their products because they are the core of the business. Just imagine having to change the client’s hair color without dye. The only way to be able to keep accurate records is to use a solid inventory tracking system such as MyCuts. This way you can address problems such as wastage in order to keep the stocks full at all times and to maintain customer satisfaction.

Why do you really need inventory?

Inventory refers to the goods and materials that a business possesses. Managers as well as employees are required to register in the inventory logs each time they check in or check out items. One of the reasons why any business keeps track of inventory is to identify products that are on the point of expiration and for more practical purposes such as knowing how much is used of each product for a particular service. Broadly speaking, being able to manage waste means that you will be able to save money. The only difficulty with salons is that it is difficult to have a clear image of what is being used for all treatments, especially if you rely on traditional register books.

Common mistakes

The first mistake that anyone makes is not keeping an accurate record of the products. For instance, miscounts are likely to occur during receiving and order fulfillment. This is why you need cycle counting, in other words perpetual inventory that is realized either once a week or on a daily basis. Cycle counting can actually identify discrepancies in the inventory records, as well as allowing you to figure out the cause. In addition, many people do not focus on their priorities. This means that your efforts should be directed towards reviewing and reordering items that are of the greatest importance. While it was believed the Excel sheets are very efficient, and they typically are, there is one drawback: they can be accidentally erased. You should look instead for software that makes available inventory features and databases.

The inventory process

Spas and salons usually have a store room within the facility that allows them to store different products. Although register books can be efficient, software like MyCuts is more reliable because you can automatically calculate expected product levels thanks to the check in and check out system. Owing to the fact that you can install them on the phone, you are able to see at all times what is on stock. A key element of phone apps is that you can order products even before they run out of stock and you will not lose revenue. This also allows you to perform periodic inventories without having to stress yourself. Finally, with good business management programs, inventory will not seem like such a daunting task.

David Sanderson
MyCuts CEO