Blog

Why is it important to upgrade services in your beauty center?

Tues, 28 Sep.

It is one of the best known business mantras that a happy customer keeps coming back and, in the beauty salon industry, all your efforts should be aimed at achieving this goal. From the moment clients step into the salon to the moment they leave their chair, they must have a flawless experience and feel right at home. Competition really is fierce and the smallest detail could make your loyal customers turn to the new salon that’s just opened across the street. So what can you do to keep up? First of all, it goes without saying that your stuff must be very skilled and professional and salon products should also be of the highest quality. But, in addition to these, you’ll also need to make strategic investments and streamline salon services to boost customer satisfaction. Here are some tried and tested solutions that the world’s leading beauty center owners swear by.

Invest in technology to boost sales

If your main goal is to boost your sales, you should consider using a salon booker. This software would not only boost your sales, but also increase the productivity of your employees, because it would do a part of their work. Hair stylists, and other staff, would have the possibility to search through their appointments by using a certain filter, and see what the status of the appointments is, and who they are seeing next. MyCuts app, for example, is very useful in this case, because it sends an email automatically to your clients and reminds them that they have an appointment to your salon at a certain date. In this case, if something happens and they cannot show up to the appointment anymore, they would notify you in time so you don’t waste precious time. Also, you would be able to keep a clear track of your inventory, and avoid unpleasant situations such as running out of hairspray or a certain shade of hair dye.

Offer membership gifts for loyal clients

When you have a booking app, you have the possibility to stock information about your clients, and you could easily sort the loyal ones. Therefore, you can improve their experience by offering them membership gifts such as cheaper prices for the services they ask for, or free services occasionally. This way, they would enjoy coming to your beauty salon, and they would not change their beauty stylist because they are aware that their loyalty is rewarded.

Add new salon brands into stock

You might have a strong collaboration with some companies that provide you tools and products for your salon, but there are other brands on the market, and you should diversify the range of products you are offering with their help. Do not forget to promote the new products you are bringing in your salon, because your clients have to know that they can choose from a wider variety of services. An essential factor you should keep in mind when buying supplies for your business is to choose only quality ones, customers are satisfied with, because if they consider that you ruined their look with the products you have used, they would not come back a second time. Upgrading your services is a smart way of reaching new clients and growing your business. To make sure you invest in the right products, find out what your competitors are using and what brands clients would like you to have in stock.

David Sanderson
MyCuts Founder

Tips on great customer service in hair salons

Tues, 14 May.

In the service industry, excellence seems to be the only solution companies have if they want to survive. The market is more and more competitive, which is why no matter what type of business you are running, you need to make sure your clients receive the best they could ever wish for. Nowadays, customer service has become increasingly challenging, especially since marketing experts have reached the conclusion that it plays a crucial role in the success of any entity. For businesses where employees have to interact directly with their clients, such as hair salons for example, this is even more demanding and critical. However, in a marketplace dominated by performance, excellence is the ultimate solution. This means that you must not only offer highly quality services, but also make sure your customers stay engaged and support and promote your business. Here are some management, marketing and conduct tips you can implement in order to make sure you transform your clients into promoters.

1. Hire professional staff

Your people are your business’ mirror. For this reason, you need to make sure you only hire well trained staff, able to provide your customers with the best services in terms of hair dressing. Whether they are visiting you for a new haircut or they want a sophisticated coiffure, your staff should be prepared to go above and beyond to leave the clients satisfied. They have to be experienced, dedicated, professional individuals, up to date with the latest trends of the industry and able to perform flawless tasks, no matter what.

2. Pay attention to details

When they visit hair salons, customers have hundreds of options and demands. Taking into consideration that the market has exploded in the past years, there are as many choices as there are customers. That is why one of the most popular winning strategies that will help you engage clients is attention to detail. This enables you to see what others are missing and come up with something original and catchy. Small gestures such as offering a drink and designing a comfortable waiting room can transform you in people’s first choice in terms of hair dressing salons.

3. Perfect clients’ experience

Unlike other services, the ones provided by hair salons are way more personal. As a consequence, they require more attention and involvement. Most customers will visit you because they want to enhance their looks and forget about day to day routine. So try to offer them the ultimate relaxation experience. Create a peaceful environment, use quality materials, play nice music and make sure your staff is extremely polite.

4. Offer consultation

Most hair dresses are exclusively doing their jobs, without offering their customers follow up possibilities. You do not have to be one of them. Train your staff to be as useful as possible and even share some of their tips and trick with clients. This way, the services you provide have a long term effect and people are happy to come to a place where they can actually get relevant information about hair care routine.

David Sanderson
MyCuts Founder