Share your clients these tips if they want pastel hair
Tues, 25 Apr.
How many of your clients came to you with pictures taken from Pinterest and Instagram and asked you to dye their hair in a pastel color similar to the one from the photos? You are a specialist, and you know that pastel colors fade when you wash the hair, but your clients do not know that the pictures are taken immediately after the model has painted their hair. This year was the year of fantasy inspired hair, and the focus was in particular on unicorn pastel hair. If you check the feed of your Instagram account, you will notice that glitter and pastel colors seem to have taken over the world of hairstyle. Every day clients step into your salon and ask you to dye their hair to fit this magical-color trend. But how many of your clients know how they should care for their mystical color? You have the role to tell them that it is not as simple as they might think.
They will have to schedule multiple sessions to get the color they want
If you have clients who have colored their hair in a darker shade, or who have natural brunette hair, then you should inform them that they will have to follow a lightening process in order to obtain a pastel shade. You will have to schedule multiple recurring appointments to get their hair light enough to dye it into a unicorn shade. Even if they have virgin hair, it is a lot of work to achieve this look, so they should know from the beginning that it is not an only-session treatment. Also, you will have to check the state of the hair, because even if the client has blonde hair, but it is damaged, then you will first have to care them and restore its health before applying the pastel color on it. Advise them to lighten their hair in stages, so if they want lavender, then can start with a dark violet and slowly make it lighter.
Tell them that they will have to spend a lot of time in the salon
You should tell your clients that this transformation takes a lot of time, and if they want to dye their hair in pastels, then they will have to check with you to make sure you're available for several hours for a particular day. You will have to extract their previous color, to lighten their hair, apply a new color and cut the hair. They will have to spend at least three hours in the salon chair.
Eccentric color do not last long and require high maintenance
Pastel colors do not contain oxidative tints, and they do not permanently change the pigment of the hair. It is your role to inform the clients from the beginning, because they have to know that they will have to make an appointment every eight weeks to maintain the color. Also, they will need to learn how to care for the hair after they dye it, because this is the only way to extend the shade’s life. If they change the shade of their hair constantly they should expect it to fade faster and to spend a lot of time and money during the process.
Why should you never use box color dye in a professional hair salon?
Tues, 31 Mar.
You probably have had some clients that showed up at your salon with their own box hair dye and asked you to apply it to their hair. And some got really confused when you explained that you can’t do that. Some may think that you are trying to use your salon’s products to increase the sales, but little do they know that box hair dye is one of the most drying and damaging products in the hair industry. The certified colorists at your salon might have a difficult time when clients question their knowledge and training, but explaining the following will hopefully clear things up.
#1. Box color isn’t customized to each client’s needs
Your clients naturally believe that they are unique, and this certainly applies to their hair. Box hair dye is working on the “one size fits all” principle, and needless to say, this is far from being true. In fact, professional colourists take into account a variety of factors when mixing their hair dye’s components, some of those varying from client to client:
- The client’s skin tone
- The level of porosity of their hair
- The underlying pigment as well as the natural pigment
- The tone of the dye used previously on client’s hair – if any
- The percentage of grey hairs – if any
Besides, you should let your clients know that keep your products updated, and whatever colour they want, you most likely have it available. This is due to the fact that your salon is already using advanced technologies for managing stocks, inventory and appointments.
#2. They most probably lack terminology knowledge
Does your client know what semi-permanent, demi-permanent, permanent color means? Do they know that regardless of the claims of the box, they demi permanent color may turn out to be a more permanent one? Chances are, they don’t. This is where you want to emphasize the fact that customization matters once again, even with those colors that are supposed to “wash out”. Your hair’s shade and color have to be taken into account, and so does the results that they want to obtain. In reality, however, no color washes out completely, but the difference between the three types of dye in professional hair salons is an enormous one. Depending on the results desired by the customer, you will have to pick and choose between the three types.
#3. Their hair will feel like straw after a box hair dye application
Most clients that use box hair dye seem to accept the straw-like texture because they think that this supposed to happen in the case of all hair dyes. Manufacturing companies put great efforts into advertising their products in the most appealing fashion, but clients should be aware that the straw-like texture comes from the developer included in the box, which in all cases is 12% or higher. In case the dye doesn’t show the anticipated results, it will at least show some results. Hair salons, however, use developer of a lower concentration, from 3% to 6% or 9%, depending on the current state of the hair, but also gets much closer to what the client wants.
Tactfully explaining these reasons to your clients will most likely help them accept your salon’s professional products and help them to understand that these recommendations go far beyond trying to make an extra buck from selling your salon’s products.