If you own a startup hair salon and looking at the list of Top 100 hair salons in America makes you feel jealous and inferior, maybe you should change your perspective. These glam salons might be working for Hollywood A-listers today, but if you read an interview with any of these 100 founders you’ll see that they all were where you are now and that they had to deal with the same issues: competition, shortage of funds, or lack of experience. But the good news is that starting and managing a hair salon today is easier than in the past. Yes, competition is higher, but there are many ways to overcome it. From Government programs for start-ups to innovative online tools that raise productivity, you can take many shortcuts to avoid an entrepreneurial block.
Salons do not stand a chance if their staff is not productive and client-oriented. To make a good name for yourself, you have to eliminate all the factors that keep your team from being productive. Invest in productivity tools and you will see an instant improvement in day-to-day activities. For example, MyCuts helps you with appointment scheduling, client management and inventory tracking, so that you’ll always have a clear overview of your business. Using pen and paper is no longer sufficient in today’s fast-paced business world, so you have to step up your game and boost productivity using modern methods.
Online tutorials and online courses
They say that a true professional never stops learning and this also applies for the hair salon industry. Hairdresser courses are just the foundation of your education and, to become the best you can be, you’ll have to continue to learn. After all, new haircuts and hairstyles go in and out of fashion every season, so you have to be adaptable and raise to your clientele’s standards. As the owner of the salon, you are responsible with the professional formation of your staff, so you should send them to various courses and events. If you’re on a budget and can’t do that yet, then consider online hairdressing tutorials and online courses. They are much more affordable (sometimes even free) and they help your staff stay up to date with the latest trends.
Marketing courses for the beauty industry
If paying for a marketing department is unfeasible, every entrepreneur needs marketing education and a strategy to promote their business, especially in its early stages. However, did you know that not all business fields need the same marketing strategies? The beauty industry has its specific challenges, so you should get the marketing resources that apply to it alone. Otherwise, you will be getting a lot of information that might not even apply to you.
Online communities for hairdressers and salon owners
Networking is an excellent way to put your business out there and exchange ideas with fellow hairdressers. Fortunately, in the age of the Internet, you don’t have to share the same physical location to meet and discuss. Join an online community to meet other salon owners, discuss solutions for everyday challenges and even establish business collaborations.