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Ten Innovative Salon Marketing Tips to Increase Your Client Base

Tues, 28 Nov.

Your Salon Deserves the ATTENTION!
The world of salon marketing has recently seen a bundle of innovative ideas that have helped salons to reach out and maintain their customer base. The following article discusses some of the tips that you can use to potentially increase your customer base:

1. Selfie Station

What’s so great about selfies? Well, no one will ever know! However, one thing is for sure that people love to take a few selfies when they get a new haircut. A selfie station is the perfect item to be placed on your premises to attract a crowd!

2. Daily Promos

We’re sure that you have a Facebook page, as its the best way to reach out to your customers. Use social media to introduce new offers and promotions on a daily basis.

3. Email Campaigns

If you have maintained a record of all your existing customers then you must also have their date of birth. Automated email campaigns can be used to wish your customers a happy birthday, and maybe even provide a discount. You never know, this act might make them a loyal customer.

4. Rewards

When a customer brings in another customer on the basis of a referral then it can be a great thing for your business. This is exactly what your business should try to achieve, i.e. rewards on the basis of referrals.

5. Mobile App

Your salon definitely deserves a mobile application. A mobile app should have an option for booking an appointment which reduces a great amount of hassle and the feature itself can be used as a selling point. Your customers will love the automated text reminders!

6. Social Media

When we talk about social media, one shouldn’t forget that using it once a month will not work. You need to take professional photos that capture the vibe of your salon in its essence. And then you can upload it across all your social media profiles at least every other day.

7. Value Added Products

To be honest, it can be hard to please an existing customer. However, the best way to maintain your client base is to offer them value added services for free. This can be a great marketing tactic, which obviously can entice your new customers too.

8. Holiday Season

As the holiday season is pretty close, don’t waste this opportunity and use the theme to focus on offering the absolute best and great deals.

9. 24/7

Believe it or not, there are plenty of salons that are open 24/7 (or very late) to cater to night owls. Hence, this is a great strategy to distinguish your salon from others and possibly grabbing up some extra revenue.

10. Traditional Marketing

Never ignore the fact that traditional marketing still works especially when we talk about salons. Try investing in banners, flyers and maybe even a commercial on your local TV channel.

These tips when implemented can really change the way your salon appeals to new and existing customers.

David Sanderson
MyCuts Founder