Blog

All about non-verbal communication in the hair salon

Tues, 31 May.

Have you ever found yourself in the situation where you would listen to a client and nod at regular intervals? Or turn your head and torso to face them? Chances are that you have. When interacting with clients at the hair salon, as well as with staff members, we use a blend of words, facial expressions, body language, and intonations of the voice. Your movements and postures speak volumes about you. Things, like crossing your arms or puckering your lips, send unconscious cues that provide information to the people around you. Non-verbal communication can have a positive or a negative effect. Good communication is a skill that you should have learned in beauty school, besides cutting, coloring, and styling hair. Improve your non-verbal skills and impress clients. Starting right now.

Importance of effective non-verbal communication with clients

When doing business, effective communication is of the essence. According to recent findings, the total impact of words is only 7 percent. The tone of voice and body language account for more than 90 percent of the overall message. This basically means that non-verbal communication is the most important element. Unfortunately, not many stylists or hair salon owners understand the importance of communication without the use of spoken language. It’s not therefore surprising that their business is struggling, while others are succeeding. The beauty industry makes it easy for us to get in touch with others and they pick up our wordless cues. Take a moment to understand how you and your staff members are presenting yourselves and greeting clients. Do you make a good impression?

Master non-verbal communication in the hair salon

You should tell your clients that this transformation takes a lot of time, and if they want to dye their hair in pastels, then they will have to check with you to make sure you're available for several hours for a particular day. You will have to extract their previous color, to lighten their hair, apply a new color and cut the hair. They will have to spend at least three hours in the salon chair.

Eccentric color do not last long and require high maintenance

More often than not, we don’t pay attention to the unconscious messages that we’re sending. If you’re like everyone else, then just like everyone else, you act as if you were at home. Regardless of the atmosphere in the hair salon, avoid using the same facial expressions or gestures. You’re not at home, you’re at the workplace. Non-verbal communication can affect the client experience, your relationships, and your interactions. Here are the top tips to enhance your non-verbal skills.

  1. Portray your feelings and views – Your face conveys much in terms of way of expression. An arched eyebrow says that you’re surprised. Smiling sends the message that you’re happy and pleased with the outcome. Don’t frown or make grimaces. Surprisingly, the hands are the telling most part of the body. Use your hands during conversations, especially when you’re explaining something.
  2. Learn to make eye contact – When you keep eye contact with clients, you show that you’re paying attention. Eye contact shows that you’re open and responsive to suggestions, ideas, and impressions. However, don’t make too much eye contact. Some people may view it as disrespectful.
  3. Don’t cross your arms or legs –Crossing your arms and legs may be beneficial to your comfort level, but it won’t help your business. This gesture can come off as being defensive. For some people, it’s difficult to display the correct emotions they’re feeling. So, even if you’re not sending a negative message, clients will think that you are. Pay attention to your behavior especially during consultation and appointments.
  4. David Sanderson
    MyCuts Founder