Blog

Ideas to keep your salon clients coming back

Tues, 27 Oct.

People from all corners of the globe decide that they want to become a hairstylist, their decision being driven mostly by the fact that they like working with hair. However, being a hairdresser involves more than cutting and using basic hair tools. What you need is to know how to market yourself and your services. Your growth and your business depend mainly on customers. In fact, building a strong clientele is essential for your career in cosmetology. Equally important is making sure that the clients don’t leave you. Getting people to come through the door is not enough anymore. If you want customers to keep coming back, you have to keep them happy. The key to success is making clients fall in love with your business. The question is now how do you get salon clients to return to you? To promote repeat customers, keep in mind the following tips.

Hear and pay attention to your salon clients

Part of your job as a hairdresser is to listen to what your clients are telling you. This is a sure way to stand out from the competition. If you are not listening to your customers when they come into your salon, they will switch to a competitor and never return to you again. What customers want is to know that they matter. Therefore, is it worth making the effort to learn what they like and dislike. Keeping a record of customers’ preferences has never been easier. All you have to do is use beauty salon software. Besides being able to manage appointments, you can record information like what style or cut you did last time or how the customer’s hair behaves. While this may not seem as much, you will see that clients will be happy to come back to your beauty center.

Email your salon clients reminders

Getting the client to rebook is not simple, but you have managed to accomplish this. However, this does not mean that you should sit back and relax. Salon clients have the tendency to forget all about their appointments and you cannot really blame them. People at present live busy lifestyles and this is the reason why they miss their appointments. As a hair stylist, you will have to re-educate your customers. More precisely, you have to send reminders to those customers who are not devoted to their next appointment. This is where having a hair salon app comes in handy. The software allow you to store clients’ email addresses and, most important, send reminders. Unkept appointments will cost you, so notify customers of their upcoming appointment.

Reward salon clients that rebook

Maybe you do not have the means to run successful marketing campaigns, but you can reward those customers that have not rebooked for a long time. A loyalty program is necessary if you do not already have one set up. What you can do is offer promotions to clients that have not scheduled their next appointment. If you cannot give the customer points for every dollar they spend, you should at least offer a free cut once in a while. The bottom line is that you want customers to know that you have been thinking about them.

David Sanderson
MyCuts Founder