Bad practices that are slowing down your salon

Tues, 19 Jul.

Sometimes, salon owners find that their business is not working as well as it should be, despite the fact that they invest a lot of funds into hiring and training new personnel. To someone who is just learning the ropes of salon management, it might seem that personnel training is the only thing that influences success, but, in reality, success depends on a combination of factors. Personnel is one of them, but then there is a plethora of other practices that you should consider. If business hasn’t been that good lately, you might be having these bad habits that are slowing your business down:

1. You’re always out of stock

One of reasons why people go to hair salons, apart from having their hair cut, is to try professional hair care and hair styling products such as oils, sprays, shampoos and conditioners. These are quite hard to find outside salons, so clients are willing to spend more to get the extra quality. However, if the salon brand they want is always out of stock, clients won't appreciate this and they might go to one of your competitors. Make sure you stock up on your bestsellers, because you don’t want to miss out. If keeping track of boxes and bottles is too much of a hassle, then you can always use MyCuts for inventory management.

2. Your staff isn’t friendly

When you work in the service industry, you need to be aware of the importance of staff friendliness. Nobody wants to have their hair styled by someone who is constantly frowning, gossiping and making rude comments – even if the final results look magazine worthy. Take a full day to supervise your staff and see how nice they are to clients. Alternatively, you can print some feedback forms that clients can fill in before leaving the salon. This way, you’ll find out if there is a problem with the attitude of your hairdressers and take the right measures.

3.. You don’t invest in decorations

Salons are supposed to be warm, comfy, inviting places where clients feel at home. If your salon only has blank walls, some mirrors and chairs, then you have yourself a problem that needs urgent fixing. Decorations play an important role in setting up a friendly feel in the salon, so you shouldn’t overlook them. You don’t have to spend a lot of money. Something as simple as a few wall decals and flower vases can make a huge difference and encourage more people in.

4. You’re always overbooked

The older generation of salon clients did not have a problem with waiting for a full hour before a haircut. A busy, overbooked salon meant that the services were great. However, times are changing and modern clients want both good haircuts and good service. For them, the fact that a salon is overbooked doesn’t mean that it’s good, it means that it’s simply disorganized, so they move on to a salon where appointments are respected. Make sure you keep your bookings in check and leave a couple of minutes between them to avoid long waiting times.

5. Bad location

While bad location isn’t necessarily a practice, it is one of the reasons why a salon might have few clients. Sometimes, no matter how much you invest and fix the above-mentioned issues, clients will not come in because of the location. If moving to a new spot is totally undoable, then try attracting clients by raising awareness with a strong social media strategy.

Tips for improving your client retention rates in the hair salon industry

Tues, 23 Jun.

In the highly competitive industry of hair salons, your business can only grow by retaining clients. Otherwise, the attempts of continuously bringing new clients remain fruitless. Below are a few tips for increasing your business’ client retention rates in a healthy fashion.

Bond true relationships with your clients

Most importantly, you must create meaningful relationships with each one of your clients. Generally, people tend to be and remain loyal to those they have relationships with, and this includes your clients as well. Many entrepreneurs might call the personal friendly touch they are offering to customers “customer service”. However, the way in which you build a rapport with each of them and get involved in their lives, even by maintaining a pleasant dialogue while they are at your salon, matters. If this strategy didn’t work, then the concept of “relationship marketing” wouldn’t exist. This concept is simple, and it’s based on the idea that the lifetime value of a customer is the coordinate that is giving your business the return of investment. For instance, if you pay to attract a customer for $50, but that particular customer keeps returning for your services for the next four years, at the end of your relationship you will gain hundreds of dollars in profits from that client alone. Undoubtedly, this is a great rate of return on an investment worth $50.

Use intelligent apps to increase their levels of satisfaction

Nowadays, individuals get easily frustrated when they must wait to receive a certain service. This rule applies in the hair salon industry as well. Inconvenient as it is, when you forget to book a client or they must wait for an undetermined amount of time at your salon to receive your services, those clients are less likely to return. Luckily, the smartphone and app industry has evolved so much, that hair salon owners and employees have easy access to their client database, their appointments and can make and cancel appointments in an easy fashion. Also, these apps clever functionality where employees have instant access to their inventory. This way, no client will ever (or should never) be hearing, “sorry, we’re out of that.” Moreover, these smart apps allow you to take note of your client’s preferences in terms of hairstyles, favorite topics to discuss while at the salon, and this contributes significantly in terms of client relationship improvement. People love to feel appreciated and that they truly count, and when the service provider anticipates their needs, their levels of satisfaction with the business increases.

Give up the unhealthy habit of encouraging your clients to rebook

If you notice that you or your employees are encouraging clients on their way out to “rebook”, you should stop it. This is a term only businesses in the industry use, and for most of your clients, it does not mean anything. Instead, you should try to communicate with your customers in terms they understand, on a friendly and open tone.